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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Tuesday Dec 19, 2023
Opinionated Marketers on: 2023
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
At the start of this year, our Opinionated Marketers made predictions for 2023. How many came true? Listen to find out!
Tuesday Dec 12, 2023
Opinionated Marketers on: SOURCES
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
This week, in response to a listener question, our Opinionated Marketers reveal where THEY get their news.
Friday Dec 08, 2023
Google Ads
Friday Dec 08, 2023
Friday Dec 08, 2023
This week my guest is Jarod Spiewak - an SEO expert and consultant - and we're in the world of Google Ads. We discuss the four main Google ad networks, why vanity metrics are dangerous and much much more.
Tuesday Dec 05, 2023
Opinionated Marketers on: CHRISTMAS ADVERTS
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
It's fair to say one of our Opinionated Marketers was keener on this topic than the other! Kiran Kapur and Charles Nixon discuss this year's offerings.
Further reading here: https://www.marketingweek.com/christmas-blog-2023/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=35267817&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945
Friday Dec 01, 2023
The Marketers Toolkit - “D”
Friday Dec 01, 2023
Friday Dec 01, 2023
This week, in our very occasional series of Marketing Acronyms, we move onto D! We explain Distribution, Directional Policy Matrix and DRIP theory.
Tuesday Nov 28, 2023
Opinionated Marketers on: ECOLOGY
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
This week our Opinionated Marketers reflect on Green Consciousness in the news.
Friday Nov 24, 2023
Internal Stakeholders
Friday Nov 24, 2023
Friday Nov 24, 2023
This week my guest is Richard Kendrick of Arboreal Marketing - and we're discussing Internal Stakeholders. In this episode we'll find out what they are and how you can influence them.
Tuesday Nov 21, 2023
Opinionated Marketers on: TECHNOLOGY
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
This week our Opinionated Marketers discuss why now is the time to familiarise yourself with AI.
Friday Nov 17, 2023
Apprenticeships and Early Stage Careers
Friday Nov 17, 2023
Friday Nov 17, 2023
This week's guest is Tim Mahoney - an expert in apprenticeships and early stage careers in multiple industries and sectors. We discuss how the process of applying for an apprenticeship works (and where you can find them) - as well as giving practical, helpful advice for securing that first or next job in your career!
Tuesday Nov 14, 2023
Opinionated Marketers on: EVs
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
Why are the prices of Electric Vehicles dropping by 10-20%? What should the car companies do now? Our Opinionated Marketers discuss.