The Cambridge Marketing Podcast

Opinionated Marketers on: NOSTALGIA

Among this week's stories our Opinionated Marketers discuss the resurgence of retro crisps and the value of nostalgia in marketing.

Market Research

This week we delve into the world of Market Research to explore its value to marketers.  My guest is Clare Otridge of Grounded Research.

Opinionated Marketers on: SURGE PRICING

This week our Opinionated Marketers discuss the surge pricing phenomenon.  We touch on the ethics of it, discuss where it's already being used, and consider how it can damage a brand.  Kiran Kapur and Charles Nixon host.

Opinionated Marketers on: IKEA

This week our Opinionated Marketers discuss IKEA's new business model.  Hosted by Kiran Kapur and Charles Nixon.

Opinionated Marketers on: TED BAKER

This week our Opinionated Marketers rue the closure of Ted Baker's UK stores.

Opinionated Marketers on: FOOD INFLATION

Among other topics of discussion, this week our Opinionated Marketers have finally found TWO items on your shopping list that are getting cheaper!  Charles Nixon and Kiran Kapur host.

Opinionated Marketers on: ROBOPANTS

This week our Opinionated Marketers discuss the latest wardrobe must have: ROBOTIC PANTS (!)

Visual Learning

This week we look at visual learning, and how imagery (and comics) can help information to be both retained and retrieved.  Rossie Stone of Dekko comics joins Kiran Kapur.

Opinionated Marketers on: COUNTDOWN

This week our Opinionated Marketers discuss the CMA's decision to order Wowcher to change its sales practices. Presented by Kiran Kapur and Charles Nixon.

Digital Disruption

This week my guest is Dr. Tracey Wilen - a researcher and speaker on the impact of technology on society, work and careers.