The Cambridge Marketing Podcast
Marketing in Estate Agency

Marketing in Estate Agency

May 14, 2021

This week, we consider how marketing property for sale has changed in the last 15 years.  My guest is Rowan Waller, owner of "Wallers Estate Agents" in Oxford.  We'll discuss how the internet revolutionised Estate Agency, and consider how it might look in another 15 years time.

Opinionated Marketers on - PROFIT

Opinionated Marketers on - PROFIT

May 11, 2021

This week - two stories make us consider whether Corporations behave in a hypocritical way, contrary to CSR claims that they regularly make.

Our opinionated marketers are Kiran Kapur and Charles Nixon, with further reading here https://www.bbc.co.uk/news/business-57050690

https://inews.co.uk/news/technology/us-attorneys-general-urge-facebook-to-drop-plans-for-an-instagram-for-kids-995120

A Podcast on Podcasts

A Podcast on Podcasts

May 7, 2021

This week, we talk Podcasting.  My special guest is a radio presenter, producer and editor of this very podcast - Daniel Fox.  He'll offer you top tips to make your Podcast sound professional and, most importantly, get an audience.  

Opinionated Marketers on: THE OBSOLESCENCE BLAME GAME

Opinionated Marketers on: THE OBSOLESCENCE BLAME GAME

May 4, 2021

This week Kiran Kapur and Charles Nixon discuss the BBC Radio 4 programme "Dare to Repair", and why the blame for built in obsolescence SEEMS to be falling at the feet of marketers.

Hear the original programme here: https://www.bbc.co.uk/programmes/m000vgh8 

Secret Sustainability

Secret Sustainability

April 30, 2021

This week: a "round table" discussion on why some companies keep quiet about their sustainability credentials.  Thomas McAlinden and Nigel Clark consider the pitfalls of publicly marketing yourself as "Green".

Opinionated Marketers on: PRIVACY

Opinionated Marketers on: PRIVACY

April 27, 2021

This week, Apple rolls out iOS 14.5 - its biggest privacy update yet.  It upends how your apps track your behaviour and will change your iPhone forever.  Kiran Kapur and Charles Nixon discuss the ramifications for advertisers and marketers.

Further reading here

https://www.bbc.co.uk/news/technology-56831241

https://www.bbc.co.uk/news/technology-56896854

New Techniques in Marketing

New Techniques in Marketing

April 23, 2021

This week we discuss "New Techniques in Marketing".  My guest is Mike Maynard, Owner at Napier Partnership Limited who are a Marketing and PR Consultancy - and a fellow podcaster too.

Opinionated Marketers on: THE END OF THE BINGE ERA

Opinionated Marketers on: THE END OF THE BINGE ERA

April 20, 2021

As Netflix announces a change in the way they release their original content, this week our Opinionated Marketers consider whether the pursuit of speed may be coming to an end.  Charles Nixon and Kiran Kapur discuss, with reference to this article from Wunderman Thompson. https://intelligence.wundermanthompson.com/2021/04/un-bingeing-content/

Professional Services Marketing

Professional Services Marketing

April 16, 2021

This week we discuss Professional Services Marketing.  First of all we'll uncover what professional services are, before moving onto how things will continue to change in this exciting sector.  Kiran Kapur is joined by Gail Jaffa, Managing Partner of the PSMG and Nigel Clark who is the Professional Services Tutor of the Cambridge Marketing College.

Opinionated Marketers on: THE FUTURE OF RETAIL

Opinionated Marketers on: THE FUTURE OF RETAIL

April 13, 2021

There are changes coming in the retail sector, and this week our Opinionated Marketers discuss not just the future of the high street but also de-globalisation.  

Kiran Kapur and Charles Nixon host, with further reading here: https://intelligence.wundermanthompson.com/2021/04/deglobalizing-retail/?mc_cid=b267bc4dfb&mc_eid=694f543e41

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