The Cambridge Marketing Podcast

In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.

In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.

If you’re actively job hunting, this episode is essential listening.
Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of applications. Discover how to write a CV that stands out, avoid the traps of generic AI applications, and interview with total confidence.

This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.

In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user empathy, great communication, and smart data handling are so essential, while sharing some eye-opening insights into the carbon footprint of our digital worlds and how AI fits into the mix.

As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.

In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.

This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.

In this episode Chris Lukehurst, Director of Research at The Marketing Clinic, explains why traditional market research often misses what really drives buying decisions. He explores the emotional journey behind products, how sensory experiences shape consumer behaviour, and why brands should focus less on what people say they want and more on how products make consumers feel.

In this episode, we cover key accounts, KPIs, lifecycles, and learning curves.