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This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit.

(Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-cycle)

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This week we cover Heuristics, Hypothesis Testing and the Gartner Hype Cycle on the Marketers Toolkit.

(Further reading on the Hype Cycle' can be found here https://www.gartner.com/en/research/methodologies/gartner-hype-cycle)