The Cambridge Marketing Podcast

Digital Marketing Channels

How DO you choose your Digital Marketing Channel?  What are the benefits of Facebook over Linkedin?  What sort of marketing would work on Snapchat, and how would you execute it??? 

My guest this week is Ann Stanley of Anicca Digital, and she explains the range of Digital Marketing Channels and how you should pick according to your audience.

New Data Protection Laws

With the UK leaving the EU on January 31st 2020, and the transition period now being over, Marketers must now familiarise themselves with a new raft of Data Protection laws.  Steve Bax from Bax Interaction is, as ever, on hand to walk us through it!

Brand Extensions

This week my guest is Thomas McAlinden, joining me to explain Growth by Brand Extension.  We'll explain what is, the different ways of doing it, and give you a few tips on how to do it well!

Charles Nixon also joins us to talk about the rise of Automation in 2021.

Recruitment Special

If your goal for 2021 is to find a new job, then this podcast is a MUST LISTEN.  I'm joined by two recruitment specialists from the highly respected Michael Page Recruitment Company, where we'll discuss how to give yourself the edge in a crowded jobs market and what to expect when being interviewed remotely.

Undervalued Skills for Marketers

Rob Watson, Marketing Manager for a Top 200 UK Law firm, returns to the podcast to discuss his article "Massively Undervalued Skills for Marketers".  We'll help you to be at your most creative, and make the most of your time, in just 15 minutes.

Marketing with a Purpose

This week my guest is Nigel Clark, and we discuss the importance of marketing with a purpose - who gets it right and what happens when you don't!

Challenges in Marketing

I'd love to tell you that a career in marketing is all "Rainbows and Unicorns".  The reality is, however, that the challenges are as great as the rewards.  This week my guest Rob Watson discusses a few of the difficulties for marketers, and how you can look after yourself whilst you face them.

Entrepreneurialism

(That's a long word!) 

This week my guest is Alison Theaker; a PR and Marketing Lecturer who also has a keen passion in Entrepreneurships.  

Returning guest Charles Nixon returns to consider how Brands should be behaving as we enter "Lockdown 2.0"

Audio in Marketing

In this week's episode we discuss the importance of sound and audio in marketing - how 4 or 5 simple musical notes can immediately reinforce your brand!  Don't believe us?  Play our "Sonic Quiz" to see what we mean!

Radical Localism

"Radical Localism: The most seismic shift in marketing strategy of the last decade".  So says my guest, Rachel Hudson - an International Marketing Expert.  Rachel will explain exactly what Radical Localism IS, and where you're already seeing it in action.