The Cambridge Marketing Podcast

Digital Disruption

This week - "Digital Disruption".  Annie Dawson explains what it is, who it affects and why businesses should be aware of potential disruptors.  College founder Charles Nixon also returns with his unique take on consumer behaviour in 2021!

Freelancing

This week - the initially scary but very rewarding world of Freelancing!  My guest is Sarah Townsend, a freelance marketing copywriter and author.  Founder of the Cambridge Marketing College, Charles Nixon, returns to discuss changing consumer behaviour in a Post COVID world.

Customer Experience

This week my guest is Andrew Hatcher, Mentor in Residence at Cambridge Judge Business School.  He explains to us the importance of "customer experience" and how it MIGHT be more important than the actual marketing mix!  Regular contributor Charles Nixon also heralds the renaissance of the humble brochure and direct mail.

Digital Marketing Channels

How DO you choose your Digital Marketing Channel?  What are the benefits of Facebook over Linkedin?  What sort of marketing would work on Snapchat, and how would you execute it??? 

My guest this week is Ann Stanley of Anicca Digital, and she explains the range of Digital Marketing Channels and how you should pick according to your audience.

New Data Protection Laws

With the UK leaving the EU on January 31st 2020, and the transition period now being over, Marketers must now familiarise themselves with a new raft of Data Protection laws.  Steve Bax from Bax Interaction is, as ever, on hand to walk us through it!

Brand Extensions

This week my guest is Thomas McAlinden, joining me to explain Growth by Brand Extension.  We'll explain what is, the different ways of doing it, and give you a few tips on how to do it well!

Charles Nixon also joins us to talk about the rise of Automation in 2021.

Recruitment Special

If your goal for 2021 is to find a new job, then this podcast is a MUST LISTEN.  I'm joined by two recruitment specialists from the highly respected Michael Page Recruitment Company, where we'll discuss how to give yourself the edge in a crowded jobs market and what to expect when being interviewed remotely.

Undervalued Skills for Marketers

Rob Watson, Marketing Manager for a Top 200 UK Law firm, returns to the podcast to discuss his article "Massively Undervalued Skills for Marketers".  We'll help you to be at your most creative, and make the most of your time, in just 15 minutes.

Marketing with a Purpose

This week my guest is Nigel Clark, and we discuss the importance of marketing with a purpose - who gets it right and what happens when you don't!

Challenges in Marketing

I'd love to tell you that a career in marketing is all "Rainbows and Unicorns".  The reality is, however, that the challenges are as great as the rewards.  This week my guest Rob Watson discusses a few of the difficulties for marketers, and how you can look after yourself whilst you face them.