The Cambridge Marketing Podcast

We've all heard about Facebook's rebrand to "Meta".  So what better time to find out exactly what it's all about, what a Metaverse is, and why marketers may want to think about utilising virtual worlds on a regular basis.  
Further reading: https://www.theverge.com/22701104/metaverse-explained-fortnite-roblox-facebook-horizon

Today we're talking all things PR with the fabulous Rachel Roberts, President of the Chartered Institute of Public Relations (CIPR) as of next year.  We look into how PR has changed over the years, and why journalists can be and should be your friends!

This week we digest "Doughnut Economics" a fabulous economics book by Kate Raworth.  She discusses moving beyond relentless growth - instead zeroing in on the sweet spot: A system that meets all our needs without exhausting the planet.  Kiran Kapur and Charles Nixon discuss - you can buy the book here! https://uk.bookshop.org/books/doughnut-economics-seven-ways-to-think-like-a-21st-century-economist/9781847941398

Diversity and Equality are increasingly important issues in the world of marketing.  To help us explore and navigate what can be a complicated area, I'm delighted to be joined by Natasha Broomfield-Reid, head of diversity inclusion and wellbeing at Mills & Reeve.  We explain the differences between Diversity, Equality and Inclusion - and why even small organisations should start their journey now.

This week we discuss growth, green growth, sustainability, productivity and how they all intertwine!  If you want to feedback on this or other episodes, please drop us a tweet @cmcpointsofview! 

This week we talk Entrepreneurship with Owen Williams, Founder and MD of "West View IT".  We'll hear how Owen started his business (and the sacrifices he willingly made to do so) and his advice for anyone thinking about starting their own company!

We love a good portmanteau, and this one has it's roots in Harold Macmillan's conservative Government of 1963.  Kiran Kapur and Charles Nixon explain what Stagflation IS, why it's not a great thing to have, and how it affects marketers.  Further reading here https://www.theweek.co.uk/news/uk-news/954312/what-is-stagflation and here! https://www.poemhunter.com/poem/talking-turkeys/

Sustainability is everywhere at the moment - so my guest, Charlotte Lestienne, talks us through ALL of the jargon (Carbon Neutral, Net Zero, Scopes 1-3) and explains how a small organisation CAN play a big role fighting the climate crisis.

At a time when the UK is suffering with a shortage of drivers fuelled by Brexit and the Pandemic, we discuss whether - as a country AND as marketers - we need to take a more positive view and approach.  Is now the time to innovate?  Charles Nixon and Kiran Kapur discuss - with illustration here! https://marketoonist.com/2020/11/strategic-planning.html

This week's podcast is a fascinating one, as I speak to Rob Gregory of Magnifica Technologies.  As you'll hear, he's a firm believer in the phrase "Timing is Everything".  We touch on why it's important to know your customer and their behaviours, but also to know YOUR business too.