The Cambridge Marketing Podcast

This week my guest is Nigel Clark, and we discuss the other three ps. People, Planet and Profit.

Hotchpotch: (Noun).  A confused mixture.  This week our Opinionated Marketers discuss everything from Ukraine to food to brands who are best placed to survive a recession.  Charles Nixon and Kiran Kapur discuss.

Health and Safety:  Not a typically dynamic and exciting subject, but this week's guest makes it just that.  Carla Crocombe is Founder and MD of 'Safety Rocks'.  She explains how she developed her brand, how to stand out in a crowded market and how to get a foot in the door with big organisations.  

As Elon Musk bids $43billion to buy Twitter, our Opinionated Marketers discuss why he wants it, whether it's still relevant and what the future might hold for the networking site.  Kiran Kapur and Charles Nixon discuss.

This week - a topical theme - Marketing Budgets!  We'll talk about how you set one, how you sell it into the organisation and explain the hilarious "SOMA" theory!  Chartered Marketers Thomas McAlinden is my returning guest.

This week our Opinionated Marketers look at the week's news through a positive prism!  Why shrinkflation might not be such a bad thing, and why getting old is actually great.  Kiran Kapur and Charles Nixon discuss, with further reading here:  https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/aging-reframed-seeing-aging-as-an-opportunity-in-healthcare

This week we discuss the future of work.  With home, hybrid and office working all now completely normal - we discuss the exciting opportunities that the future brings along with the things to watch.  My guest is Natacha Wilson, Founder and Director of Cambridge Insights.

"Contingency Planning - not a sexy subject".  A quote from our very own Charles Nixon as we discuss why Contingency Planning is vital and why every company has to do it.  Also with Kiran Kapur.

This week my guest is Adam Bastock of Small99.  We talk about the sheer number of small businesses in the UK through the prism of sustainability.  We explain both 'Greenwashing' and 'Greenhushing' and the risks and rewards of both.

This week we discuss customer complaint behaviour with my guest, Thomas McAlinden.  We look at service failure, scenario planning and also how 'self service' technology can actually reduce customer complaints.