The Cambridge Marketing Podcast

This week my guest is Richard Kendrick, who spent over 7 years working in Marketing for the Agricultural Industry.  We talk about the technological changes in farming, how to market TO a farmer, and the difference that Jeremy Clarkson has made to the industry!

To celebrate International Women's Day - it's another chance to hear Alison Theaker, college lecturer, talking about Female Entrepreneurship.  

As the conflict in Ukraine continues, this week we discuss Corporate Culture - and whether companies do have an obligation to take a stance on Russia.  Kiran Kapur and Charles Nixon Discuss, with further reading here:  https://www.bbc.co.uk/news/business-60649214

In the next instalment of our occasional Marketers Toolkit series, this week we discuss Competitors.  How every business has them, and why their threat might not be immediately obvious!  Kiran Kapur presents.

As the world watches the Russian invasion of Ukraine, our opinionated marketers discuss the huge and sometimes surprising reaction of global companies, and digest their changing marketing strategies.  Kiran Kapur and Charles Nixon present.

This week we discuss Innovation and Change in a "VUCA" world.  We start by explaining what VUCA is, before discussing tactics and of how to survive and thrive in a VUCA landscape.  My guest is Natacha Wilson, a Development Consultant and Marketeer.

Cryptonomics.  Puritech.  Brandalism.  This week Charles Nixon and Kiran Kapur discuss the Wunderman Thompson article that attempts to correctly predict the terms and phrases that will all become part of the marketing vernacular over the coming months!  

It's that time of the year when companies start setting budgets, so a timely reminder of what finance has ever done for marketing.  My guest is Jeremy Hyde, Regional Director of the FD Centre.

This week, Charles Nixon and Kiran Kapur discuss whether less really IS more.  It's a phrase often used in Business and Marketing, but have we now reached the stage where we need to practice what we preach?  

This week we delve into the brave, exciting new world of "Topic Clustering" in Content Marketing.  My guest is Skyler Reeves, Founder and CEO of content marketing agency Ardent Growth.