The Cambridge Marketing Podcast
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Jun 20, 2022
Jun 20, 2022
9 min
With City bosses warning the UK faces recession in 2022, we discuss how many of today's bosses have never lived and worked through a period of economic decline - and what similarities all recessions have. Further reading https://www.ft.com/content/46be2022-d9ad-4b4f-a189-1f58c1759fc1 (Paywall)
Jun 17, 2022
Jun 17, 2022
22 min
This week we discuss the huge variety of marketing opportunities in the construction industry. My returning guest is Richard Kendrick, Marketing Director of Leyland SDM in London.
Jun 14, 2022
Jun 14, 2022
9 min
As Google put an engineer on leave after he says a BOT has become sentient, our Opinionated Marketers discuss the rise of 'RoboJournalism' and how marketers could use the technology to their advantage. Kiran Kapur and Charles Nixon discuss with further reading here: https://www.theguardian.com/technology/2022/jun/12/google-engineer-ai-bot-sentient-blake-lemoine
Jun 10, 2022
Jun 10, 2022
21 min
This week we discuss the vital role that Marketers play in sustainability. My guests are Charlotte Lestienne and Nigel Clark.
Jun 7, 2022
Jun 7, 2022
9 min
As KFC run out of lettuce, and McDonalds run short of fries, our Opinionated Marketers discuss the challenges of supply, supply chains and how to make a plan!
Jun 3, 2022
Jun 3, 2022
9 min
We're all marketers here, and we all like to help people. So, when someone asks for your expertise, how can you best help them? Kiran Kapur of Cambridge Marketing College has some tips in this week's Podcast.
May 31, 2022
May 31, 2022
10 min
An article on Crowdfunding weapons for the war in Ukraine gets our Opinionated Marketers talking about Fundraising, Committed Enterprise and how marketers are involved throughout.
May 20, 2022
May 20, 2022
19 min
This week Charles Nixon, Founder of the Cambridge Marketing College, is my guest. We look at marketing cycles, why change is creative and much more!
May 13, 2022
May 13, 2022
11 min
This week, Kiran Kapur answers all of your questions on Careers and Qualifications in Marketing. To contact the show visit https://www.marketingcollege.com/contact
May 10, 2022
May 10, 2022
12 min
As Brewdog launch a new Employee Ownership Programme, this week our Opinionated Marketers discuss whether it's actually IS a revolutionary idea, and why loyalty might be the next big thing for companies. Kiran Kapur and Charles Nixon discuss.
https://www.brewdog.com/uk/brewdog-blueprint?xnpe_tifc=hIBNhIoDbuYlhIbpxfn7OMpZhfEWVjQsVuU_O.bX4IYX4ypshIopxIbZbf4shIeL4fx7