The Cambridge Marketing Podcast

Opinionated Marketers on: GREENWASHING

In a new weekly series from Cambridge Marketing College, Kiran Kapur and Charles Nixon discuss the marketing issues of the week.

We start with Environmental Marketing.  Isn't it all simply Greenwashing?  Hear what our Opinionated Marketers think!

Marketing in the Public Sector

This week, a topic that's not discussed very often: Marketing in the PUBLIC sector.  How is it different?  Do you actually have 'Customers'??  What works differently???

My guest, Elizabeth Curtis, heads up Marketing and Communications at East Sussex Fire and Rescue Service - and she lifts the lid for us!

Key Skills for Marketers

This week we give regular contributor, Charles Nixon, a question to muse on.  What key skills do marketers need??  We also get into the attributes and traits that will differentiate a good marketer from a GREAT marketer.

Competitive Advantage

This week my guest, Alistair Pryde, explains and discusses Competitive Advantage.  First we'll digest what it is - before moving onto how you identify your own.  

Digital Disruption

This week - "Digital Disruption".  Annie Dawson explains what it is, who it affects and why businesses should be aware of potential disruptors.  College founder Charles Nixon also returns with his unique take on consumer behaviour in 2021!

Freelancing

This week - the initially scary but very rewarding world of Freelancing!  My guest is Sarah Townsend, a freelance marketing copywriter and author.  Founder of the Cambridge Marketing College, Charles Nixon, returns to discuss changing consumer behaviour in a Post COVID world.

Customer Experience

This week my guest is Andrew Hatcher, Mentor in Residence at Cambridge Judge Business School.  He explains to us the importance of "customer experience" and how it MIGHT be more important than the actual marketing mix!  Regular contributor Charles Nixon also heralds the renaissance of the humble brochure and direct mail.

Digital Marketing Channels

How DO you choose your Digital Marketing Channel?  What are the benefits of Facebook over Linkedin?  What sort of marketing would work on Snapchat, and how would you execute it??? 

My guest this week is Ann Stanley of Anicca Digital, and she explains the range of Digital Marketing Channels and how you should pick according to your audience.

New Data Protection Laws

With the UK leaving the EU on January 31st 2020, and the transition period now being over, Marketers must now familiarise themselves with a new raft of Data Protection laws.  Steve Bax from Bax Interaction is, as ever, on hand to walk us through it!

Brand Extensions

This week my guest is Thomas McAlinden, joining me to explain Growth by Brand Extension.  We'll explain what is, the different ways of doing it, and give you a few tips on how to do it well!

Charles Nixon also joins us to talk about the rise of Automation in 2021.