The Cambridge Marketing Podcast

Opinionated Marketers on: The Great Unlock

As England gets ready to remove all remaining COVID restrictions, what will that mean for businesses?  What challenges will they face, and how will they embrace them?  Kiran Kapur and Charles Nixon discuss.

Organisational Culture

Culture:  Everyone sort of knows what it is, but it's impossible to describe.  A bit like the colour indigo!  This week my guest is Andrew Hedley, and we find out what Organisational Culture is - how you identify it - and how you create it.

Opinionated Marketers on: Graduate Jobs

New research this morning demonstrates the challenges facing all graduates as they enter the world of work, and the changing appetite towards 'riskier' job opportunities.  Kiran Kapur and Charles Nixon discuss, further reading:  https://www.ft.com/content/2fc4e1f4-a5e8-4cbd-9bd8-f51a43b01417

Different styles of Leadership

This week my guest is Daryl Fielding, who was a senior level marketer with Vodafone and is now a Portfolio Director.  We talk about Leadership Qualities, move onto Diversity and also touch on "DOers" and "Leaders" !

Opinionated Marketers on: Over Consumption

As we move into post pandemic life, is it time to address the subject of overconsumption?  Or is 'peak stuff' just a myth?  Charles Nixon and Kiran Kapur discuss, with reference to J. B. MacKinnon's book "The Day The World Stops Shopping".

Marketing Wildlife Trusts

This week, a truly fascinating insight into how The Wildlife Trusts approach their marketing. 

Thirzah McSherry, Director of Marketing and Communications, explains their strategy - how they measure success and how they get such great exposure in the media.  

Opinionated Marketers on: Digital Consumers

This week our Opinionated Marketers discuss the extension to COVID restrictions in England, and how consumers seem to be tiring of Digital functions like AI Chat Bots.  

Kiran Kapur and Charles Nixon are in conversation, with the supporting article here. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/whats-next-for-digital-consumers#

Skills for Marketers

In your quest to become the ultimate, well rounded marketer - there are some skills that you might not have thought about.  This week, we focus on three different skills and traits for you to consider working on.  Kim Tasso, Rob Watson and Charles Nixon contribute, hosted by Kiran Kapur.

Opinionated Marketers on: Generational Marketing

Do marketers target the right people?  Is Generation Z really going to save the world?  This week our Opinionated Marketers consider who REALLY has the power to make decisions and to drive change.  (The illustration referenced in the podcast is viewable here https://marketoonist.com/2021/06/generational-marketing.html) 

Career Options in Marketing

If you're working in the world of marketing, and are thinking about the "next step", then this week's podcast is an essential listen.  I'm joined by three different contributors as we look at Interim Management, Leadership and Entrepreneurship. 

 

Nick Wake, Jaspar Robertson and Alison Theaker with Kiran Kapur.