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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Monday Nov 04, 2024
Monday Nov 04, 2024
This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire.
Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford. But how do you market a deeply traditional product in the 21st Century. We went to find out!
Wednesday Oct 30, 2024
Wednesday Oct 30, 2024
Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germany.
Monday Oct 28, 2024
Monday Oct 28, 2024
Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?!
This week we look at the magic behind show-homes with our guest, Samuel Jones of Edward Thomas Interiors.
Wednesday Oct 16, 2024
Wednesday Oct 16, 2024
This week our Opinionated Marketers look at Distribution in the marketing mix, and new solutions to friction in the supply chain.
Monday Oct 14, 2024
Monday Oct 14, 2024
Once again, Neuromarketing Consultant Katie Hart joins us to explain how the brain should be a key consideration in your marketing. Hosted by Kiran Kapur.
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'. Kiran Kapur and Charles Nixon host.
Monday Oct 07, 2024
Monday Oct 07, 2024
This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words. She explains what makes a great name, things to avoid and why you MUST familiarise yourself with Urban Dictionary!
Monday Sep 30, 2024
Monday Sep 30, 2024
This week, we have some REALLY helpful advice on preparing and executing the perfect job interview. My guest is Tim Holden, founded and owner of Red Horse Recruitment in Cambridge.
Monday Sep 23, 2024
Monday Sep 23, 2024
This week, in response to a question from a listener, we find out where our college tutors go for their news and information. Listen in for some great sources which definitely deserve a look!
Monday Sep 16, 2024
Monday Sep 16, 2024
This week we look at how to increase your online sales and conversions. My guest is Richard Kendrick of Arboreal Marketing.