The Cambridge Marketing Podcast

This week we discuss podcasts!  How do you go about making one?  How should it look and sound??  How do you get an audience???  If you've ever wanted to be a podcaster, then this is essential listening.

This week our Opinionated Marketers discuss whether companies should have opinions!  Over the last few weeks a few organisations have arguably jumped on various bandwagons in order to gain capital.  Is that right?  Charles Nixon and Kiran Kapur discuss!

This week we consider radio and the benefits of advertising on radio. We discuss the industry, radio's ROI and how to create a winning campaign, with our guest Freddie Scherer, Managing Director of Star Radio.

In this episode, we discuss how some manufacturers of everyday products are using new strategies to keep cash-strapped consumers buying pricier products even as the threat of recession looms. You can read more in this article here or at https://www.reuters.com/business/retail-consumer/colgate-tide-maker-pg-rejig-price-tactics-keep-cash-strapped-shoppers-2022-07-25/

This week, it's another chance to hear my interview with Elliot Chapman-Jones, Head of Public Affairs for the Wildlife Trusts.

This week we lift the lid on the world of storage and warehousing.  My guest is Simon Baugh, Group Marketing Director at SEC group.  He explains what 3PL and 'Turnkey' means - and the impact that Brexit has had on the industry.  Hosted by Kiran Kapur.

In the second part of our occasional series, this week our Opinionated Marketers discuss the levers that government can pull during periods of recession.  We discuss the fiscal options and the macro economic options, and why slashing prices in recession is rarely the answer.  
Charles Nixon and Kiran Kapur discuss.

This week my guest is Mark Connolly MD of Marketing Mavens.
We discuss how to brief Creative Agencies, how NOT to brief a creative agency (!) and how to get the best results from the relationship.

This week our Opinionated Marketers take issue with an article in Marketing Week; suggesting that a government marketing campaign is encouraging business to slash marketing budgets.  But is that actually true?!  Kiran Kapur and Charles Nixon investigate.
https://www.marketingweek.com/government-campaign-slash-prices-cut-marketing/

This week we start a short series on Recessions and how to deal with them.  This week we explain what a recession actually IS - and how they CAN lead to depressions.  Charles Nixon and Kiran Kapur discuss.