The Cambridge Marketing Podcast

Opinionated Marketers on: SURVIVORS

This week we discuss a BBC article on shops who've survived in London for hundreds of years.  We find out how they've kept going, and what lessons we can learn from these businesses.  Kiran Kapur and Charles Nixon discuss Paxton & Whitfield, Lock & Co, Henry Poole & Co and more - read the article here.

https://www.bbc.co.uk/news/uk-england-london-58202817

Opinionated Marketers on: CREATIVE DESTRUCTION

Crisis seems to follow crisis. Inequality is rising, growth is stagnant, the environment is suffering, and the COVID-19 pandemic has exposed every crack in the system.  This week we review the excellent "The Power of Creative Destruction" book by Philippe Aghion.  Kiran Kapur and Charles Nixon present.  

 

https://uk.bookshop.org/books/the-power-of-creative-destruction-economic-upheaval-and-the-wealth-of-nations/9780674971165

Opinionated Marketers on: Can Marketers Help Fight Overconsumption?

This week, we look at the IPCC Report and whether marketers could be the saviours - or the savages - when it comes to reducing overconsumption and helping save the planet. You can read the IPCC Report here together with the report in The Guardian about Harvey Nichols as mentioned by Kiran.

Links: https://interactive-atlas.ipcc.ch/ and https://www.theguardian.com/business/2021/aug/09/harvey-nichols-reflaunt-launch-luxury-resale-service

Opinionated Marketers on: Curtailing Marketing

This week we discuss the Philip Kotler article that suggests Marketing needs to change and be curtailed for the sake of planet earth.  Regular listeners to the podcast will know this has been a recurring theme of ours, so it's good to see we're blazing a trail (!!).  Read the article here and click play to listen. https://4pkotler.medium.com/does-marketing-need-curtailment-for-the-sake-of-sustainability-72a572bbcf89

The Marketers Toolkit - "B"

This week we move onto B on our Toolkit, and touch on things like "B2B" "B2C" and "BCG".  With help from David Lewis, Charles Nixon and hosted by Kiran Kapur.

Opinionated Marketers on: The Olympic Marketing Silence

Where are all the Olympics adverts?  We're just not seeing them.  Charles Nixon and Kiran Kapur consider whether we've reached sponsorship overload.  Further reading:

https://www.theguardian.com/sport/2021/jul/19/toyota-scraps-olympics-tv-ads-amid-lukewarm-support-in-japan

The Marketers Toolkit - "A"

This week we start an occasional series on the Cambridge Marketing Podcast - The Marketers Toolkit.  We start with A - and we look at techniques like AIDA and ANSOFF.  Listen it to find out more!

Opinionated Marketers on: Growth

Should we, as marketers, still be obsessed with growth? This week, Charles Nixon and Kiran Kapur suggest that maybe there are other metrics to be looking at.

Retail

This week on the podcast, we discuss Retail with my guest, Karl Meyer.  We start with what Retail IS, the different types of retail and the future of retail too.

Opinionated Marketers on: Incentives

This week we touch on two topics.  1 - How bad incentives ruin good marketing and 2 - Pricing, and so called 'Sham Sales'.  Charles Nixon and Kiran Kapur discuss, with further reading here https://www.marketingweek.com/how-bad-incentives-ruin-good-marketing/ and https://www.ft.com/content/9cc9126f-2537-4bce-a36f-2b7bd4c1b01f.