The Cambridge Marketing Podcast

Creativity and Innovation

This week, a fascinating conversation with Dr David Hall - Chief Executive of the Ideas Centre Group.  We talk about the differences between creativity and innovation (spoiler: they're not the same thing) and how to get the best ideas and solutions from your creative meetings.

Opinionated Marketers on: AUGMENTED LIVING

Augmented Living is coming - but how real with the future actually be?!  Kiran Kapur and Charles Nixon discuss, with further reading here:

https://intelligence.wundermanthompson.com/2021/03/augmented-living/?mc_cid=7351ea58c5&mc_eid=694f543e41

Email Marketing

This week my guest is Miriam Shaviv, enlightening us all on Email Marketing.  She'll tell us how often you should be doing it (it's more often than you may think) and why it's absolutely worthwhile!

Opinionated Marketers on: WFH

"An office in 2021 is about as relevant as a typewriter and a fax machine."

This week our Opinionated Marketers try to navigate the choppy waters of "Working from Home", "Hybrid Working" and the potential "Return to the Office".

Digital Asset Management

This week we get to the bottom of what DAM (Digital Asset Management) actually is.  We'll find out how it works, how it can benefit an organisation, and what a company can do if they can't afford a "full blown" system.

My guest is Michael Wells, Founder and MD of "Third Light".

Opinionated Marketers on: COVID VS THE CINEMA

Covid has ruined many things over the last 12 months, but are Cinemas and Theatres its next long term victim?  Kiran Kapur and Charles Nixon discuss!

Marketing and Sustainability

This week I'm joined by two guests, Thomas McAlinden and Nigel Clark.  We look at what we MEAN by Sustainability, and where companies should begin their "Sustainability Journey".

Opinionated Marketers on: THE WOKERATI

On this week's agenda:

Digital Marketing is a waste of money - and why companies needn't have an opinion on everything.

Charles Nixon and Kiran Kapur are our Opinionated Marketers, hosted by Daniel Fox.

What has 'Finance' EVER done for Marketing?!

This week I'm joined by Jeremy Hyde, Regional Director of the FD Centre.  In this podcast we'll bust some of the myths around Finance Directors, and explain how a great FD and a Dynamic Marketeer can be the ultimate combination.  

Opinionated Marketers on: DEEP FAKES

This week we digest the news that Unilever will ban excessive photo editing from its adverts.  That takes us nicely onto ethics in marketing - and we end on the subject of DEEP FAKES.