The Cambridge Marketing Podcast

As we enter a new Carolean era, we discuss how the timing could just be perfect for business AND the environment to thrive.  Kiran Kapur and Charles Nixon discuss.

This week we discuss Customer Centricity... what it is... and why the customer should be at the centre of every businesses decision AND process. 
My guest is Stu Kaley, Director of Customer Experience and Digital at the Chartered Institute of Marketing.  

How do you market your way through a period of national mourning?  Indeed, should you?  Our Opinionated Marketers discuss the best approaches and things to bear in mind.

This week we talk about how retailers of second hand goods should consider repositioning themselves as heroes of sustainability.  Hosted by Kiran Kapur with comment from Charles Nixon.

This week we take a look at how to maximise the results of a marketing team, and how to ensure your processes are resilient and effective.  
My guest is Tim Parkin; an advisor to Marketing Executives  who helps maximise results in marketing teams.  Controversially, he says the customer DOESN'T come first!  Listen to find out why.
 

Mire (noun): a complicated or unpleasant situation from which it is difficult to extricate oneself.
This week our Opinionated Marketers discuss whether big companies should change their marketing strategy when they suddenly find themselves under the media microscope.

This week's podcast is ESSENTIAL listening for anyone in any industry who's involved - in ANY way - in Social Media!
My guest is Andrew Jenkins, CEO of Volterra: a Social Media and Marketing Agency.  We touch on audits, how to choose channels effectively, social media guidelines and so much more.

This week there are a number of contentious stories from the world of marketing.  We discuss a potential ban on 'photoshopped' images, Asda and their yellow beans and Multi-Generational mortgages.  Kiran Kapur and Charles Nixon host.

This week we talk all things 'Team Performance' with my guest, David Sales of First Ascent Group.  We discuss what a successful team looks like, what the new post-pandemic challenges are in developing a successful team, and how to best communicate within your organisation.  Hosted by Kiran Kapur.

As the Bank of England announce a hike in interest rates, and with inflation tipped to pass 13% this year, we discuss why the BoE have made this move and what impact it will have for marketers.  Kiran Kapur and Charles Nixon discuss.