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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Friday May 14, 2021
Friday May 14, 2021
This week, we consider how marketing property for sale has changed in the last 15 years. My guest is Rowan Waller, owner of "Wallers Estate Agents" in Oxford. We'll discuss how the internet revolutionised Estate Agency, and consider how it might look in another 15 years time.
Tuesday May 11, 2021
Tuesday May 11, 2021
This week - two stories make us consider whether Corporations behave in a hypocritical way, contrary to CSR claims that they regularly make.
Our opinionated marketers are Kiran Kapur and Charles Nixon, with further reading here https://www.bbc.co.uk/news/business-57050690
Friday May 07, 2021
Friday May 07, 2021
This week, we talk Podcasting. My special guest is a radio presenter, producer and editor of this very podcast - Daniel Fox. He'll offer you top tips to make your Podcast sound professional and, most importantly, get an audience.
Tuesday May 04, 2021
Tuesday May 04, 2021
This week Kiran Kapur and Charles Nixon discuss the BBC Radio 4 programme "Dare to Repair", and why the blame for built in obsolescence SEEMS to be falling at the feet of marketers.
Hear the original programme here: https://www.bbc.co.uk/programmes/m000vgh8
Friday Apr 30, 2021
Friday Apr 30, 2021
This week: a "round table" discussion on why some companies keep quiet about their sustainability credentials. Thomas McAlinden and Nigel Clark consider the pitfalls of publicly marketing yourself as "Green".
Tuesday Apr 27, 2021
Tuesday Apr 27, 2021
This week, Apple rolls out iOS 14.5 - its biggest privacy update yet. It upends how your apps track your behaviour and will change your iPhone forever. Kiran Kapur and Charles Nixon discuss the ramifications for advertisers and marketers.
Further reading here
Friday Apr 23, 2021
Friday Apr 23, 2021
This week we discuss "New Techniques in Marketing". My guest is Mike Maynard, Owner at Napier Partnership Limited who are a Marketing and PR Consultancy - and a fellow podcaster too.
Tuesday Apr 20, 2021
Tuesday Apr 20, 2021
As Netflix announces a change in the way they release their original content, this week our Opinionated Marketers consider whether the pursuit of speed may be coming to an end. Charles Nixon and Kiran Kapur discuss, with reference to this article from Wunderman Thompson. https://intelligence.wundermanthompson.com/2021/04/un-bingeing-content/
Friday Apr 16, 2021
Friday Apr 16, 2021
This week we discuss Professional Services Marketing. First of all we'll uncover what professional services are, before moving onto how things will continue to change in this exciting sector. Kiran Kapur is joined by Gail Jaffa, Managing Partner of the PSMG and Nigel Clark who is the Professional Services Tutor of the Cambridge Marketing College.
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
There are changes coming in the retail sector, and this week our Opinionated Marketers discuss not just the future of the high street but also de-globalisation.
Kiran Kapur and Charles Nixon host, with further reading here: https://intelligence.wundermanthompson.com/2021/04/deglobalizing-retail/?mc_cid=b267bc4dfb&mc_eid=694f543e41