The Cambridge Marketing Podcast

Retail

This week on the podcast, we discuss Retail with my guest, Karl Meyer.  We start with what Retail IS, the different types of retail and the future of retail too.

Opinionated Marketers on: Incentives

This week we touch on two topics.  1 - How bad incentives ruin good marketing and 2 - Pricing, and so called 'Sham Sales'.  Charles Nixon and Kiran Kapur discuss, with further reading here https://www.marketingweek.com/how-bad-incentives-ruin-good-marketing/ and https://www.ft.com/content/9cc9126f-2537-4bce-a36f-2b7bd4c1b01f.  

Customer Journeys

This week my guest is Daryl Fielding, who was a senior marketer with companies like Vodafone and Mondelez International and who's now a Portfolio Manager.  We explain what a customer journey is, why it's important to understand it and - interestingly - where it starts.

Opinionated Marketers on: The Great Unlock

As England gets ready to remove all remaining COVID restrictions, what will that mean for businesses?  What challenges will they face, and how will they embrace them?  Kiran Kapur and Charles Nixon discuss.

Organisational Culture

Culture:  Everyone sort of knows what it is, but it's impossible to describe.  A bit like the colour indigo!  This week my guest is Andrew Hedley, and we find out what Organisational Culture is - how you identify it - and how you create it.

Opinionated Marketers on: Graduate Jobs

New research this morning demonstrates the challenges facing all graduates as they enter the world of work, and the changing appetite towards 'riskier' job opportunities.  Kiran Kapur and Charles Nixon discuss, further reading:  https://www.ft.com/content/2fc4e1f4-a5e8-4cbd-9bd8-f51a43b01417

Different styles of Leadership

This week my guest is Daryl Fielding, who was a senior level marketer with Vodafone and is now a Portfolio Director.  We talk about Leadership Qualities, move onto Diversity and also touch on "DOers" and "Leaders" !

Opinionated Marketers on: Over Consumption

As we move into post pandemic life, is it time to address the subject of overconsumption?  Or is 'peak stuff' just a myth?  Charles Nixon and Kiran Kapur discuss, with reference to J. B. MacKinnon's book "The Day The World Stops Shopping".

Marketing Wildlife Trusts

This week, a truly fascinating insight into how The Wildlife Trusts approach their marketing. 

Thirzah McSherry, Director of Marketing and Communications, explains their strategy - how they measure success and how they get such great exposure in the media.  

Opinionated Marketers on: Digital Consumers

This week our Opinionated Marketers discuss the extension to COVID restrictions in England, and how consumers seem to be tiring of Digital functions like AI Chat Bots.  

Kiran Kapur and Charles Nixon are in conversation, with the supporting article here. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/whats-next-for-digital-consumers#