The Cambridge Marketing Podcast

Marketing Wildlife Trusts

This week, a truly fascinating insight into how The Wildlife Trusts approach their marketing. 

Thirzah McSherry, Director of Marketing and Communications, explains their strategy - how they measure success and how they get such great exposure in the media.  

Opinionated Marketers on: Digital Consumers

This week our Opinionated Marketers discuss the extension to COVID restrictions in England, and how consumers seem to be tiring of Digital functions like AI Chat Bots.  

Kiran Kapur and Charles Nixon are in conversation, with the supporting article here. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/whats-next-for-digital-consumers#

Skills for Marketers

In your quest to become the ultimate, well rounded marketer - there are some skills that you might not have thought about.  This week, we focus on three different skills and traits for you to consider working on.  Kim Tasso, Rob Watson and Charles Nixon contribute, hosted by Kiran Kapur.

Opinionated Marketers on: Generational Marketing

Do marketers target the right people?  Is Generation Z really going to save the world?  This week our Opinionated Marketers consider who REALLY has the power to make decisions and to drive change.  (The illustration referenced in the podcast is viewable here https://marketoonist.com/2021/06/generational-marketing.html) 

Career Options in Marketing

If you're working in the world of marketing, and are thinking about the "next step", then this week's podcast is an essential listen.  I'm joined by three different contributors as we look at Interim Management, Leadership and Entrepreneurship. 

 

Nick Wake, Jaspar Robertson and Alison Theaker with Kiran Kapur.

Opinionated Marketers on: Changing Work Patterns

As Domino's Pizza launch a huge "post Covid-19" recruitment drive, our opinionated marketers discuss the changing work patterns that we're likely to see over the next 12 months.  Kiran Kapur and Charles Nixon discuss, with further reading here:

https://www.bbc.co.uk/news/business-57310154 and https://www.macrotrends.net/countries/GBR/united-kingdom/inflation-rate-cpi

Apprenticeships 101

This week, everything you ever wanted to know about apprenticeships but were too frightened to ask!  

How do you take on an apprentice?  Where do you find an apprenticeship?  How old do you have to be?  In the next 20 minutes, you'll find out (and more!)

Opinionated Marketers on: Instant Gratification

This week our Opinionated Marketers consider whether the big supermarkets have been "caught napping" as Millennials seek quicker delivery times and new businesses oblige.  

The Chartered Institute of Marketing

This week we speak to James Farmer, Head of Brand and Marketing Communications at the Chartered Institute of Marketing.  We talk about the challenges of Marketing to Marketers, and explore the benefits of CIM membership.

Opinionated Marketers on: Supply Chains

Bricks, Roof Tiles and Cadbury's Flakes all have one thing in common.  Supply issues.  This week our Opinionated Marketers discuss whether it really IS an issue, or more of an 'opportunity'.  

Associated reading here: https://www.theguardian.com/business/2021/may/15/building-crisis-looms-as-dwindling-supplies-bring-sites-grinding-to-a-halt and https://smallbusiness.co.uk/2020-set-to-be-record-year-for-new-companies-created-2551479/