The Cambridge Marketing Podcast

Exporting

This week I'm joined by David Earp, who has spent 24 years as part of the Government's Export promotion team - The Department of International Trade.  

We find out if EVERY company should now be exporting, what they should do before they start marketing overseas, and how to be successful in international trade.  

Public Affairs

This week our guest is Elliot Chapman-Jones, Head Of Public Affairs at The Wildlife Trusts.  We investigate what Public Affairs actually is, how they successfully lobby and influence Members of Parliament, and how to get into this curious and fascinating career.

Opinionated Marketers on: SUPPLY CHAINS

Today, one of the world's largest port and terminal operators claims the only way to resolve the current supply chain crisis is to reduce consumer demand.  So how do marketers square that circle?  Kiran Kapur and Charles Nixon discuss, with further reading here: https://www.ft.com/content/747be2c8-7ee8-4ec3-9725-a2fdbebc937d

Opinionated Marketers on: HYBRID HIGH STREET

With rumours abound that Amazon is to open a Department Store, this week our Opinionated Marketers discuss the merits of a 'hybrid high street'.  Bricks and Clicks is nothing new, but perhaps this move is less surprising than it first seems in a Post Pandemic world.  Further reading: https://www.economist.com/business/2021/08/28/amazons-department-store-plans-are-less-surprising-than-they-appear

Opinionated Marketers on: SURVIVORS

This week we discuss a BBC article on shops who've survived in London for hundreds of years.  We find out how they've kept going, and what lessons we can learn from these businesses.  Kiran Kapur and Charles Nixon discuss Paxton & Whitfield, Lock & Co, Henry Poole & Co and more - read the article here.

https://www.bbc.co.uk/news/uk-england-london-58202817

Opinionated Marketers on: CREATIVE DESTRUCTION

Crisis seems to follow crisis. Inequality is rising, growth is stagnant, the environment is suffering, and the COVID-19 pandemic has exposed every crack in the system.  This week we review the excellent "The Power of Creative Destruction" book by Philippe Aghion.  Kiran Kapur and Charles Nixon present.  

 

https://uk.bookshop.org/books/the-power-of-creative-destruction-economic-upheaval-and-the-wealth-of-nations/9780674971165

Opinionated Marketers on: Can Marketers Help Fight Overconsumption?

This week, we look at the IPCC Report and whether marketers could be the saviours - or the savages - when it comes to reducing overconsumption and helping save the planet. You can read the IPCC Report here together with the report in The Guardian about Harvey Nichols as mentioned by Kiran.

Links: https://interactive-atlas.ipcc.ch/ and https://www.theguardian.com/business/2021/aug/09/harvey-nichols-reflaunt-launch-luxury-resale-service

Opinionated Marketers on: Curtailing Marketing

This week we discuss the Philip Kotler article that suggests Marketing needs to change and be curtailed for the sake of planet earth.  Regular listeners to the podcast will know this has been a recurring theme of ours, so it's good to see we're blazing a trail (!!).  Read the article here and click play to listen. https://4pkotler.medium.com/does-marketing-need-curtailment-for-the-sake-of-sustainability-72a572bbcf89

The Marketers Toolkit - "B"

This week we move onto B on our Toolkit, and touch on things like "B2B" "B2C" and "BCG".  With help from David Lewis, Charles Nixon and hosted by Kiran Kapur.

Opinionated Marketers on: The Olympic Marketing Silence

Where are all the Olympics adverts?  We're just not seeing them.  Charles Nixon and Kiran Kapur consider whether we've reached sponsorship overload.  Further reading:

https://www.theguardian.com/sport/2021/jul/19/toyota-scraps-olympics-tv-ads-amid-lukewarm-support-in-japan