The Cambridge Marketing Podcast

Opinionated Marketers on: GOOD NEWS STORIES

This week we discuss a brilliantly uplifting article from Future Crunch entitled "99 Good News Stories You Probably Didn't Hear About in 2021".  As the authors themselves muse:  What if BAD news wasn't the ONLY news?!.  Kiran and Charles discuss their favourite stories from the list, and consider what marketers should take away from the article.

Internal Communications

This week college fellow, Alan Anstead, explores the art of Internal Communications.  We discuss how to make them both effective AND exciting!

Innovation

As we're at the start of a new calendar year, and with lots of businesses looking at plans for the new financial year, Dr David Hall joins me to talk about the differences between Creativity and Innovation.  

Opinionated Marketers on - SUSTAINABILITY.

Unilever is a company that's actively been promoting and championing its green credentials, which has been reflected in its product range and distribution methods over the last decade.  Now, however, they announce they're cutting 1500 jobs, and Charles Nixon considers whether profit and sustainability can ever REALLY come hand in hand.  After all, the temptation of a greater financial return is never far away...

Online Presenting

Today we discuss Online Presentations, a necessary skill in this post-pandemic world.  We discuss the differences between online and live presenting, 'Death by Powerpoint' and how to counteract the lack of eye contact and body language.  My guest is Roger Edwards, Marketing Speaker, Consultant and Trainer and an expert in this field!  

Opinionated Marketers on: CONFLICTED CONSUMERS

This week Charles Nixon discusses his theory of the "Conflicted Consumer" - the buyer who wants to buy (and is being encouraged to buy) but also appreciates that the best thing for the environment is not to buy at all!  Our discussion then moves on to "Conflicted Companies", and the challenges that they face as retailers.  Kiran Kapur joins.  

Audio in Marketing

This week we discuss the power of audio, and why it's earnt its right to be part of the marketing mix.  Alan Anstead is our expert here at the college, and he joins Kiran Kapur to talk about the benefits of audio and how it can be best used in marketing. 

Opinionated Marketers on: MELTDOWN

Occasionally on the podcast, we like to review and discuss publications from the business world.  This time we talk about "Meltdown: Why Our Systems Fail and What We Can Do About It.  Meltdown uses real-life examples to reveal how errors in thinking, perception, and design lie behind both our everyday mistakes and our most terrifying disasters. 

You can buy it here: https://uk.bookshop.org/books/meltdown-why-our-systems-fail-and-what-we-can-do-about-it-9781786492265/9781786492265 

Careers in Content Creation.

This week Nick Wake of Awaken Communications joins me to talk Careers in Content Creation.  We start at the beginning with what Content and Content Marketing ARE, what careers in the industry look like and what skills you'll need to learn to have a successful career as a Content Creator! 

Opinionated Marketers on: CONSISTENCY

For the final time this year, our Opinionated Marketers get together to discuss topical matters from the world of Marketing.  This week we discuss an article in Marketing Week that suggests "ruthless consistency" is the most underrated and key marketing skill.  Kiran Kapur and Charles Nixon discuss, and you can read the article here!  https://www.marketingweek.com/underrated-marketing-skills/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=24301832&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945