The Cambridge Marketing Podcast

Opinionated Marketers on: THE GLOSSARY OF 2022

Cryptonomics.  Puritech.  Brandalism.  This week Charles Nixon and Kiran Kapur discuss the Wunderman Thompson article that attempts to correctly predict the terms and phrases that will all become part of the marketing vernacular over the coming months!  

Finance and Marketing

It's that time of the year when companies start setting budgets, so a timely reminder of what finance has ever done for marketing.  My guest is Jeremy Hyde, Regional Director of the FD Centre.

Opinionated Marketers on: LESS IS MORE

This week, Charles Nixon and Kiran Kapur discuss whether less really IS more.  It's a phrase often used in Business and Marketing, but have we now reached the stage where we need to practice what we preach?  

Content Marketing and Clustering

This week we delve into the brave, exciting new world of "Topic Clustering" in Content Marketing.  My guest is Skyler Reeves, Founder and CEO of content marketing agency Ardent Growth.

Opinionated Marketers on: GOOD NEWS STORIES

This week we discuss a brilliantly uplifting article from Future Crunch entitled "99 Good News Stories You Probably Didn't Hear About in 2021".  As the authors themselves muse:  What if BAD news wasn't the ONLY news?!.  Kiran and Charles discuss their favourite stories from the list, and consider what marketers should take away from the article.

Internal Communications

This week college fellow, Alan Anstead, explores the art of Internal Communications.  We discuss how to make them both effective AND exciting!

Innovation

As we're at the start of a new calendar year, and with lots of businesses looking at plans for the new financial year, Dr David Hall joins me to talk about the differences between Creativity and Innovation.  

Opinionated Marketers on - SUSTAINABILITY.

Unilever is a company that's actively been promoting and championing its green credentials, which has been reflected in its product range and distribution methods over the last decade.  Now, however, they announce they're cutting 1500 jobs, and Charles Nixon considers whether profit and sustainability can ever REALLY come hand in hand.  After all, the temptation of a greater financial return is never far away...

Online Presenting

Today we discuss Online Presentations, a necessary skill in this post-pandemic world.  We discuss the differences between online and live presenting, 'Death by Powerpoint' and how to counteract the lack of eye contact and body language.  My guest is Roger Edwards, Marketing Speaker, Consultant and Trainer and an expert in this field!  

Opinionated Marketers on: CONFLICTED CONSUMERS

This week Charles Nixon discusses his theory of the "Conflicted Consumer" - the buyer who wants to buy (and is being encouraged to buy) but also appreciates that the best thing for the environment is not to buy at all!  Our discussion then moves on to "Conflicted Companies", and the challenges that they face as retailers.  Kiran Kapur joins.