The Cambridge Marketing Podcast

Entrepreneurship

This week we talk Entrepreneurship with Owen Williams, Founder and MD of "West View IT".  We'll hear how Owen started his business (and the sacrifices he willingly made to do so) and his advice for anyone thinking about starting their own company!

Opinionated Marketers on: STAGFLATION

We love a good portmanteau, and this one has it's roots in Harold Macmillan's conservative Government of 1963.  Kiran Kapur and Charles Nixon explain what Stagflation IS, why it's not a great thing to have, and how it affects marketers.  Further reading here https://www.theweek.co.uk/news/uk-news/954312/what-is-stagflation and here! https://www.poemhunter.com/poem/talking-turkeys/

Sustainability

Sustainability is everywhere at the moment - so my guest, Charlotte Lestienne, talks us through ALL of the jargon (Carbon Neutral, Net Zero, Scopes 1-3) and explains how a small organisation CAN play a big role fighting the climate crisis.

Opinionated Marketers on: Crisis and Opportunity

At a time when the UK is suffering with a shortage of drivers fuelled by Brexit and the Pandemic, we discuss whether - as a country AND as marketers - we need to take a more positive view and approach.  Is now the time to innovate?  Charles Nixon and Kiran Kapur discuss - with illustration here! https://marketoonist.com/2020/11/strategic-planning.html

The right people at the right time!

This week's podcast is a fascinating one, as I speak to Rob Gregory of Magnifica Technologies.  As you'll hear, he's a firm believer in the phrase "Timing is Everything".  We touch on why it's important to know your customer and their behaviours, but also to know YOUR business too.  

Opinionated Marketers on: RESPONSIBLE MARKETING

Recorded at the height of the fuel supply crisis in the UK, this week our Opinionated Marketers consider what responsibilities marketers have in a climate like this one.  How do we market effectively, without adding to consumer panic - and what are the risks associated with doing so?  Kiran Kapur and Charles Nixon discuss with further reading here: https://www.bbc.co.uk/news/business-58709019

The Power of Data

This week we discuss the power of data with Samed Hasaj - Marketing Operations Manager at Advanced.  We discover what Marketing Automation is, how it works and what it can do.

Exporting

This week I'm joined by David Earp, who has spent 24 years as part of the Government's Export promotion team - The Department of International Trade.  

We find out if EVERY company should now be exporting, what they should do before they start marketing overseas, and how to be successful in international trade.  

Public Affairs

This week our guest is Elliot Chapman-Jones, Head Of Public Affairs at The Wildlife Trusts.  We investigate what Public Affairs actually is, how they successfully lobby and influence Members of Parliament, and how to get into this curious and fascinating career.

Opinionated Marketers on: SUPPLY CHAINS

Today, one of the world's largest port and terminal operators claims the only way to resolve the current supply chain crisis is to reduce consumer demand.  So how do marketers square that circle?  Kiran Kapur and Charles Nixon discuss, with further reading here: https://www.ft.com/content/747be2c8-7ee8-4ec3-9725-a2fdbebc937d