The Cambridge Marketing Podcast

It's fair to say sustainability is very de rigiueur right now. We all want our companies to be sustainable, and know that we all have to do more.  However, sustainability seems to come with its entire own language.  So this week Charlotte Lestienne of Cambridge Marketing College takes us back to basics.

This week we discuss a new report from The Good Agency, which discusses how brands will address the current Cost of Living crisis.  Hosted by Kiran Kapur and Charles Nixon.

This week our Opinionated Marketers, Kiran Kapur and Charles Nixon, discuss the benefits of harnessing positivity in your marketing.

Recently, I was asked how you get to be a guest on a Podcast.  So we thought we'd turn this into a Podcast of its own!  

As Doctor Martens announce they're raising the price of their boots, our Opinionated Marketers discuss their interesting approach: consulting their consumers first. https://www.marketingweek.com/dr-martens-price-increases/

This week we talk all things Risk.  We start with 'What is a Risk?' before moving on to how you identify them, and finally how you mitigate risk.  Guest contributors include Dulcie McLerie from Tenable and Carla Crocombe of Safety Rocks.

This week, Barbour have launched a new campaign with the help of Paddington Bear - aiming to keep existing garments out of landfill and on coat stands.  With eBay also launching their 'Better Than New' promotion, our Opinionated Marketers discuss the reasons behind these strategies.

We last spoke to Neil Wilkins on the podcast over a year ago and - since then - so much has changed in the world of Metaverses.  So is NOW the time to dip your toe in the water?  Neil and Kiran discuss.

As the world's population passes the eight billion mark (that's 8,000,000,000!) our Opinionated Marketers look at how other parts of the world are trying to curtail consumption of resources.

This week, a double bill of guests as we discuss Company Culture.  First of all Andrew Headley explains what culture is and how to improve it, and then David Sales explains how great culture helps create better performance.