The Cambridge Marketing Podcast

Opinionated Marketers on: CORPORATE CULTURE

As the conflict in Ukraine continues, this week we discuss Corporate Culture - and whether companies do have an obligation to take a stance on Russia.  Kiran Kapur and Charles Nixon Discuss, with further reading here:  https://www.bbc.co.uk/news/business-60649214

The Marketers Toolkit -”C” (Part 2)

In the next instalment of our occasional Marketers Toolkit series, this week we discuss Competitors.  How every business has them, and why their threat might not be immediately obvious!  Kiran Kapur presents.

Opinionated Marketers on: UKRAINE

As the world watches the Russian invasion of Ukraine, our opinionated marketers discuss the huge and sometimes surprising reaction of global companies, and digest their changing marketing strategies.  Kiran Kapur and Charles Nixon present.

Marketing in a VUCA World.

This week we discuss Innovation and Change in a "VUCA" world.  We start by explaining what VUCA is, before discussing tactics and of how to survive and thrive in a VUCA landscape.  My guest is Natacha Wilson, a Development Consultant and Marketeer.

Opinionated Marketers on: THE GLOSSARY OF 2022

Cryptonomics.  Puritech.  Brandalism.  This week Charles Nixon and Kiran Kapur discuss the Wunderman Thompson article that attempts to correctly predict the terms and phrases that will all become part of the marketing vernacular over the coming months!  

Finance and Marketing

It's that time of the year when companies start setting budgets, so a timely reminder of what finance has ever done for marketing.  My guest is Jeremy Hyde, Regional Director of the FD Centre.

Opinionated Marketers on: LESS IS MORE

This week, Charles Nixon and Kiran Kapur discuss whether less really IS more.  It's a phrase often used in Business and Marketing, but have we now reached the stage where we need to practice what we preach?  

Content Marketing and Clustering

This week we delve into the brave, exciting new world of "Topic Clustering" in Content Marketing.  My guest is Skyler Reeves, Founder and CEO of content marketing agency Ardent Growth.

Opinionated Marketers on: GOOD NEWS STORIES

This week we discuss a brilliantly uplifting article from Future Crunch entitled "99 Good News Stories You Probably Didn't Hear About in 2021".  As the authors themselves muse:  What if BAD news wasn't the ONLY news?!.  Kiran and Charles discuss their favourite stories from the list, and consider what marketers should take away from the article.

Internal Communications

This week college fellow, Alan Anstead, explores the art of Internal Communications.  We discuss how to make them both effective AND exciting!