The Cambridge Marketing Podcast

Opinionated Marketers on: POSITIVITY!

This week our Opinionated Marketers look at the week's news through a positive prism!  Why shrinkflation might not be such a bad thing, and why getting old is actually great.  Kiran Kapur and Charles Nixon discuss, with further reading here:  https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/aging-reframed-seeing-aging-as-an-opportunity-in-healthcare

The Future of Work

This week we discuss the future of work.  With home, hybrid and office working all now completely normal - we discuss the exciting opportunities that the future brings along with the things to watch.  My guest is Natacha Wilson, Founder and Director of Cambridge Insights.

Opinionated Marketers on: CONTINGENCY PLANNING

"Contingency Planning - not a sexy subject".  A quote from our very own Charles Nixon as we discuss why Contingency Planning is vital and why every company has to do it.  Also with Kiran Kapur.

Greenwashing and Greenhushing

This week my guest is Adam Bastock of Small99.  We talk about the sheer number of small businesses in the UK through the prism of sustainability.  We explain both 'Greenwashing' and 'Greenhushing' and the risks and rewards of both.

Customer Complaint Behaviour

This week we discuss customer complaint behaviour with my guest, Thomas McAlinden.  We look at service failure, scenario planning and also how 'self service' technology can actually reduce customer complaints.

Farming and Marketing

This week my guest is Richard Kendrick, who spent over 7 years working in Marketing for the Agricultural Industry.  We talk about the technological changes in farming, how to market TO a farmer, and the difference that Jeremy Clarkson has made to the industry!

International Women’s Day

To celebrate International Women's Day - it's another chance to hear Alison Theaker, college lecturer, talking about Female Entrepreneurship.  

Opinionated Marketers on: CORPORATE CULTURE

As the conflict in Ukraine continues, this week we discuss Corporate Culture - and whether companies do have an obligation to take a stance on Russia.  Kiran Kapur and Charles Nixon Discuss, with further reading here:  https://www.bbc.co.uk/news/business-60649214

The Marketers Toolkit -”C” (Part 2)

In the next instalment of our occasional Marketers Toolkit series, this week we discuss Competitors.  How every business has them, and why their threat might not be immediately obvious!  Kiran Kapur presents.

Opinionated Marketers on: UKRAINE

As the world watches the Russian invasion of Ukraine, our opinionated marketers discuss the huge and sometimes surprising reaction of global companies, and digest their changing marketing strategies.  Kiran Kapur and Charles Nixon present.