The Cambridge Marketing Podcast

This week, we discuss how you market very niche product. My guest is Hannah Cox: her company, HC Technical Consulting and Contracting Services, provide technical coatings to to commercial and industrial partners across the UK.  
It's a fascinating insight into a business that started at a kitchen table!

This week my guest is Matt Hughes - King of Video, discussing why you and your business should be using video as part of your marketing mix.
We discuss the power of Youtube, how you produce the best content, how long your videos should be, and how to get started.

This week's podcast is a masterclass on closing deals and securing business.  My guest is James Church, author of 'Investable Entrepreneur' and Co-Founder of a company called Robot Mascot.
James talks us through five steps to success,  why some people find closing so difficult, and what we can learn from Donald Trump!

This week we talk about marketing within the Animal Health Industry. 
My guest, Laurie Warren, explains the various marketing roles that exist in this field, the similarities between Animal and Human health, and how to find yourself an opportunity.

This week we look at how you market a city and it's night time offering.  My guest is Natalie Cargill of Cambridge BID (Business Improvement District).  We discuss how to market a destination, how the channels are different depending on the audience, and how the marketing techniques are changing.

This week we discuss Sustainability and Business Strategy.  We'll find out how a company develops its sustainability strategy, why it's important to have one, and how it can help grow the business as a whole.  My guest is Victoria Hartley, a sustainability specialist with over 20 years experience in the area.

This week we lift the lid on the marketing role of a professional sports team and, specifically, professional football. My guest is Dan Bronowsky, Head of Communications at Cambridge United.

How do you market something you can't touch? This week my guest is John Wanklyn of Achiive - a training consultancy. John explains why they're different to most other training providers, and how their business pivoted quickly throughout COVID.

This week, a fascinating interview with Vhari Russell - Food Marketing Expert and founder of Grub Club Cambridge.  Vhari lifts the lid on the lengths food marketers go to getting their product traction, and just how long preparations for Christmas actually take!

This week, we look at one of the marketing models that often causes confusion - SWOT!  Keith Rowland is my guest, who explains what SWOT is, before moving onto TOWS.