The Cambridge Marketing Podcast

Sustainability

This week we discuss sustainability - and what a good sustainability strategy looks like.  Nigel Clark is my guest, tutor at the Cambridge Marketing College.  

Opinionated Marketers on: SUCCESS

This week our Opinionated Marketers discuss success, and how it doesn't always mean what you might think it does.  Kiran Kapur and Charles Nixon from Cambridge Marketing College examine!

Local Democracy

This week we discuss communications in local government, and my guest is Dr Nik Johson - Mayor of the Cambridgeshire and Peterborough Combined Authority.  

Marketing in the IT Industry

This week we discuss marketing in the IT space. 
 
I'm joined by Kate Duggan, Chief Marketing Officer at Redgate Software.  We discuss marketing in a B2B environment, Redgate's segments, and how they use 'Thought Leadership' as a strategy.  

Influencer Marketing

This week we explore the world of influencer marketing.  My guest is Chris Kastenholz of Pulse Advertising - an Influencer Marketing Agency with offices across the globe.  (https://www.pulse-advertising.com/) 

Opinionated Marketers on: SHRINKFLATION

We've all heard about 'shrinkflation' - and always from a negative perspective.  But could it actually be good for us?  Charles Nixon and Kiran Kapur explore!

Leadership

Should management and leadership be the end goal for all careers?  Is the career 'ladder' something of the past.  Jaspar Robertson, Fellow of the Cambridge Marketing College, discusses.

Opinionated Marketers on: The Dilemma of A.I.

This week our Opinionated Marketers discuss two articles on AI that highlight the positives and negatives of Chat GPT and other AI Chatbots.  Further reading here https://braff.co/advice/f/you%E2%80%99re-going-to-set-the-world-on-fire and here https://www.theregister.com/2022/12/06/internet_ai_gpt_ios/ 

Data for Insights

This week we talk all things data and insights.  We'll explain what a 360 view of customers actually means, how to bridge the gap between physical and digital customer experiences and explore how marketing campaigns can fail.  My guest is Shamir Duverseau, co-founder of Smart Panda Labs, who has 20 years of experience in marketing.  

Opinionated Marketers on: BARD

In a bonus instalment of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss BARD - Google's rival to Microsoft's ChatGPT.