The Cambridge Marketing Podcast

This week my guest is Jarod Spiewak - an SEO expert and consultant - and we're in the world of Google Ads.  We discuss the four main Google ad networks, why vanity metrics are dangerous and much much more.

It's fair to say one of our Opinionated Marketers was keener on this topic than the other! Kiran Kapur and Charles Nixon discuss this year's offerings. 
Further reading here:  https://www.marketingweek.com/christmas-blog-2023/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=35267817&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945

This week, in our very occasional series of Marketing Acronyms, we move onto D!  We explain Distribution, Directional Policy Matrix and DRIP theory.

This week our Opinionated Marketers reflect on Green Consciousness in the news.

This week my guest is Richard Kendrick of Arboreal Marketing - and we're discussing Internal Stakeholders.  In this episode we'll find out what they are and how you can influence them.

This week our Opinionated Marketers discuss why now is the time to familiarise yourself with AI.

This week's guest is Tim Mahoney - an expert in apprenticeships and early stage careers in multiple industries and sectors.  We discuss how the process of applying for an apprenticeship works (and where you can find them) - as well as giving practical, helpful advice for securing that first or next job in your career!

Why are the prices of Electric Vehicles dropping by 10-20%? What should the car companies do now?  Our Opinionated Marketers discuss.

This week, by request, we discuss marketing models.  We explain AIDA, ANSOFF, VUCA and PESO - with help from recent guests on the podcast.  Enjoy!

This week - how roadsigns got our Opinionated Marketers onto the subject of Consumer Psychology.  They discuss the need for clarity in marketing communications, and why we NEED simplicity.