The Cambridge Marketing Podcast

Marketing in the IT Industry

This week we discuss marketing in the IT space. 

 

I'm joined by Kate Duggan, Chief Marketing Officer at Redgate Software.  We discuss marketing in a B2B environment, Redgate's segments, and how they use 'Thought Leadership' as a strategy.  

Influencer Marketing

This week we explore the world of influencer marketing.  My guest is Chris Kastenholz of Pulse Advertising - an Influencer Marketing Agency with offices across the globe.  (https://www.pulse-advertising.com/) 

Opinionated Marketers on: SHRINKFLATION

We've all heard about 'shrinkflation' - and always from a negative perspective.  But could it actually be good for us?  Charles Nixon and Kiran Kapur explore!

Leadership

Should management and leadership be the end goal for all careers?  Is the career 'ladder' something of the past.  Jaspar Robertson, Fellow of the Cambridge Marketing College, discusses.

Opinionated Marketers on: The Dilemma of A.I.

This week our Opinionated Marketers discuss two articles on AI that highlight the positives and negatives of Chat GPT and other AI Chatbots.  Further reading here https://braff.co/advice/f/you%E2%80%99re-going-to-set-the-world-on-fire and here https://www.theregister.com/2022/12/06/internet_ai_gpt_ios/ 

Data for Insights

This week we talk all things data and insights.  We'll explain what a 360 view of customers actually means, how to bridge the gap between physical and digital customer experiences and explore how marketing campaigns can fail.  My guest is Shamir Duverseau, co-founder of Smart Panda Labs, who has 20 years of experience in marketing.  

Opinionated Marketers on: BARD

In a bonus instalment of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss BARD - Google's rival to Microsoft's ChatGPT.

Opinionated Marketers on: APPRENTICESHIPS

It's Apprenticeship Week, and our Opinionated Marketers discuss an article in the Daily Telegraph this week.  It not only encourages middle class families to do them, but suggests they are better value than a traditional degree course.  Charles Nixon and Kiran Kapur discuss. 

https://www.telegraph.co.uk/news/2023/02/05/middle-class-parents-should-encourage-children-do-apprenticeships/

Apprenticeship Week

We're celebrating National Apprenticeship Week on the show.  Our apprenticeship lead at the college is Charlotte Lestienne, and she asks Kiran Kapur what it's like to not only train apprentices, but to have them in her team.

Can Amazon Deliver Again?

This week our Opinionated Marketers discuss the technology company Amazon.  Following years of rapid growth, they now wrestle with soaring costs and a stagnating legacy business. 

We also pay tribute to college co-founder, Ian Brownlee, who died this week aged 84.  Ian was a passionate marketer and brilliant educator who will be sorely missed by all at Cambridge Marketing College.