The Cambridge Marketing Podcast

Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'.  Kiran Kapur and Charles Nixon host.

This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words.  She explains what makes a great name, things to avoid and why you MUST familiarise yourself with Urban Dictionary!

This week, we have some REALLY helpful advice on preparing and executing the perfect job interview.  My guest is Tim Holden, founded and owner of Red Horse Recruitment in Cambridge.

This week, in response to a question from a listener, we find out where our college tutors go for their news and information.  Listen in for some great sources which definitely deserve a look!

This week we look at how to increase your online sales and conversions.  My guest is Richard Kendrick of Arboreal Marketing.

Among this week's stories our Opinionated Marketers discuss the resurgence of retro crisps and the value of nostalgia in marketing.

This week we delve into the world of Market Research to explore its value to marketers.  My guest is Clare Otridge of Grounded Research.

This week our Opinionated Marketers discuss the surge pricing phenomenon.  We touch on the ethics of it, discuss where it's already being used, and consider how it can damage a brand.  Kiran Kapur and Charles Nixon host.

This week our Opinionated Marketers discuss IKEA's new business model.  Hosted by Kiran Kapur and Charles Nixon.

This week our Opinionated Marketers rue the closure of Ted Baker's UK stores.