The Cambridge Marketing Podcast

Critical Thinking and Fact Checking

This week, with a little bit of help from Winnie the Pooh, we remind marketers the importance of fact checking! 

The Top 3 of 2023

In our final podcast of 2023, we look back at the most-listened to episodes of the year AND set you a little Christmas Quiz.

From the entire Cambridge Marketing College team, we wish you a peaceful festive season.

Opinionated Marketers on: 2023

At the start of this year, our Opinionated Marketers made predictions for 2023.  How many came true?  Listen to find out!

Opinionated Marketers on: SOURCES

This week, in response to a listener question, our Opinionated Marketers reveal where THEY get their news.

Google Ads

This week my guest is Jarod Spiewak - an SEO expert and consultant - and we're in the world of Google Ads.  We discuss the four main Google ad networks, why vanity metrics are dangerous and much much more.

Opinionated Marketers on: CHRISTMAS ADVERTS

It's fair to say one of our Opinionated Marketers was keener on this topic than the other! Kiran Kapur and Charles Nixon discuss this year's offerings. 

Further reading here:  https://www.marketingweek.com/christmas-blog-2023/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=35267817&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945

The Marketers Toolkit - “D”

This week, in our very occasional series of Marketing Acronyms, we move onto D!  We explain Distribution, Directional Policy Matrix and DRIP theory.

Opinionated Marketers on: ECOLOGY

This week our Opinionated Marketers reflect on Green Consciousness in the news.

Internal Stakeholders

This week my guest is Richard Kendrick of Arboreal Marketing - and we're discussing Internal Stakeholders.  In this episode we'll find out what they are and how you can influence them.

Opinionated Marketers on: TECHNOLOGY

This week our Opinionated Marketers discuss why now is the time to familiarise yourself with AI.