The Cambridge Marketing Podcast

Opinionated Marketers on: MARKETING GREEN PRODUCTS

This week our Opinionated Marketers discuss the terrible job marketers are doing of promoting 'Green' products. We'll touch on everything from Heat Pumps to Electric Vehicles, and explain Product vs Market Orientation.

Shrink and Skimpflation

This week we discuss two recent phenomena: shrinkflation and skimpflation.  We'll explain what they both are, and why they might not necessarily be such a bad thing.  Kiran Kapur and Charles Nixon host.

Behaviour Change

This week, Kiran Kapur is joined by Miranda Rennie and Jane Bellard of Weir: The Agency - the UK's water saving experts.

We discuss the COM-B model for behaviour change, discover what 'Nudge Theory' is and look at EAST cards too.

Redundancy

This week, Charlotte Lestienne and Kiran Kapur discuss the tricky topic of Redundancy.  The podcast includes useful tips on what to do if you're made redundant, and how to make the most of new opportunities.

The podcast is now visualised: you can watch and subscribe here! https://www.youtube.com/playlist?list=PLBTWp396x2qbtijM0SeqONXT07dhwcGBf 

The Power of PR

This week my guest is Mickie Kennedy - CEO of eReleases - discussing the power of PR. He says "Media Coverage is KING!" 

We'll touch on how to write a KILLER Press Release, how to create a Media Message and how a simple survey can amplify your brand.  

Marketing Technical Products

This week, we discuss how you market very niche product. My guest is Hannah Cox: her company, HC Technical Consulting and Contracting Services, provide technical coatings to to commercial and industrial partners across the UK.  

It's a fascinating insight into a business that started at a kitchen table!

All things Video

This week my guest is Matt Hughes - King of Video, discussing why you and your business should be using video as part of your marketing mix.

We discuss the power of Youtube, how you produce the best content, how long your videos should be, and how to get started.

Closing Deals

This week's podcast is a masterclass on closing deals and securing business.  My guest is James Church, author of 'Investable Entrepreneur' and Co-Founder of a company called Robot Mascot.

James talks us through five steps to success,  why some people find closing so difficult, and what we can learn from Donald Trump!

The Animal Health Industry

This week we talk about marketing within the Animal Health Industry. 

My guest, Laurie Warren, explains the various marketing roles that exist in this field, the similarities between Animal and Human health, and how to find yourself an opportunity.

The Night Time Economy

This week we look at how you market a city and it's night time offering.  My guest is Natalie Cargill of Cambridge BID (Business Improvement District).  We discuss how to market a destination, how the channels are different depending on the audience, and how the marketing techniques are changing.