The Cambridge Marketing Podcast

Closing Deals

This week's podcast is a masterclass on closing deals and securing business.  My guest is James Church, author of 'Investable Entrepreneur' and Co-Founder of a company called Robot Mascot.

James talks us through five steps to success,  why some people find closing so difficult, and what we can learn from Donald Trump!

The Animal Health Industry

This week we talk about marketing within the Animal Health Industry. 

My guest, Laurie Warren, explains the various marketing roles that exist in this field, the similarities between Animal and Human health, and how to find yourself an opportunity.

The Night Time Economy

This week we look at how you market a city and it's night time offering.  My guest is Natalie Cargill of Cambridge BID (Business Improvement District).  We discuss how to market a destination, how the channels are different depending on the audience, and how the marketing techniques are changing.

Sustainability Strategy

This week we discuss Sustainability and Business Strategy.  We'll find out how a company develops its sustainability strategy, why it's important to have one, and how it can help grow the business as a whole.  My guest is Victoria Hartley, a sustainability specialist with over 20 years experience in the area.

Marketing in Sport

This week we lift the lid on the marketing role of a professional sports team and, specifically, professional football. My guest is Dan Bronowsky, Head of Communications at Cambridge United.

Marketing a Training Company

How do you market something you can't touch? This week my guest is John Wanklyn of Achiive - a training consultancy. John explains why they're different to most other training providers, and how their business pivoted quickly throughout COVID.

Marketing in Food

This week, a fascinating interview with Vhari Russell - Food Marketing Expert and founder of Grub Club Cambridge.  Vhari lifts the lid on the lengths food marketers go to getting their product traction, and just how long preparations for Christmas actually take!

SWOT and TOWS

This week, we look at one of the marketing models that often causes confusion - SWOT!  Keith Rowland is my guest, who explains what SWOT is, before moving onto TOWS.  

The OFSTED Dilemma

This week Kiran Kapur and Charlotte Lestienne discuss the dilemma that education settings face when OFSTED results arrive. Considering the current climate, should they be used for marketing purposes? 

Headhunting

This week we're talking about marketing careers and, specifically, 'headhunting'.  My guest is Adam Nichols, Director of Rosslyn David - The Marketing Headhunters.  He explains what a head hunter is, why they're so effective and how you can get yourself on their radar!