The Cambridge Marketing Podcast

Ever wanted to work in the computer gaming industry but not sure how to make it happen?
Want to know why marketing in a computer game is irresistible to advertisers? 
John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.

"Convincing the world to eat green slime" - just one of the topics on this week's Opinionated Marketers.  

In our first episode of 2025, our Opinionated Marketers discover high-end anti-perspirant.  

As we start 2025, this episode is dedicated to Career Development. 
Our guest is Anne Bailey - CEO and Co-Founder of Form the Future, who in 2025 celebrate 10 years of helping young people learn about and form their future careers. 

How was 2024 for marketers? Did our Opinionated Marketers correctly predict how the year would play out?  Listen to our final episode of the year to find out!

This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope. 

This week we explore how search engines will work in the future, and what marketers need to know now.  Paris Childress of Hop Online ltd is our expert guest for this episode.

This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We explain what differentiation is, and how to discover what separates you from your competition.

Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.

This week we explore the varying and exciting role of being a Generalist Marketer.  My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.