The Cambridge Marketing Podcast

The Marketers Toolkit - “D”

This week, in our very occasional series of Marketing Acronyms, we move onto D!  We explain Distribution, Directional Policy Matrix and DRIP theory.

Opinionated Marketers on: ECOLOGY

This week our Opinionated Marketers reflect on Green Consciousness in the news.

Internal Stakeholders

This week my guest is Richard Kendrick of Arboreal Marketing - and we're discussing Internal Stakeholders.  In this episode we'll find out what they are and how you can influence them.

Opinionated Marketers on: TECHNOLOGY

This week our Opinionated Marketers discuss why now is the time to familiarise yourself with AI.

Apprenticeships and Early Stage Careers

This week's guest is Tim Mahoney - an expert in apprenticeships and early stage careers in multiple industries and sectors.  We discuss how the process of applying for an apprenticeship works (and where you can find them) - as well as giving practical, helpful advice for securing that first or next job in your career!

Opinionated Marketers on: EVs

Why are the prices of Electric Vehicles dropping by 10-20%? What should the car companies do now?  Our Opinionated Marketers discuss.

Marketing Models

This week, by request, we discuss marketing models.  We explain AIDA, ANSOFF, VUCA and PESO - with help from recent guests on the podcast.  Enjoy!

Opinionated Marketers on: CONSUMER PSYCHOLOGY

This week - how roadsigns got our Opinionated Marketers onto the subject of Consumer Psychology.  They discuss the need for clarity in marketing communications, and why we NEED simplicity.

Brands

This week we discuss Brands and Branding - and my guest is the wonderful Daryl Fielding, who's worked on brands and campaigns such as Vodafone, Ford and Dove. 

We start with what a Brand IS and then discuss why branding ISN'T just for large businesses.  

Opinionated Marketers on: S (again!)

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis.

This week we continue with S- and Social.  Kiran Kapur and Charles Nixon discuss.