The Cambridge Marketing Podcast

Opinionated Marketers on: LINKEDIN

Is there just a chance you're spending too much time on Linkedin?  Opinionated Marketer Charles Nixon thinks so!

Professional Development

Following on from our last podcast on Apprenticeships, this week Kiran looks at Professional Development and how we can all continue to expand our knowledge and skillset.  Alan Anstead guests.

Apprenticeships

It's National Apprenticeships Week, and my guest is Nicola Drury - UK Apprenticeship manager at Amazon.  She lifts the lid on how many apprentices they have, how old they are, and the benefit they bring to the Amazon business.

Opinionated Marketers on: FACEBOOK

As Facebook celebrates its 20th anniversary this week, one listener asks our Opinionated Marketers: why has it succeeded where others have failed?  Kiran Kapur and Charles Nixon discuss.

Greenwashing

As a new EU Directive on 'Greenwashing' comes into force, Nigel Clark of Cambridge Marketing College discusses its impact for marketers - even for those outside of the European Union. 

Opinionated Marketers on: SEGMENTATION

This week we look at the increasing importance of audience segmentation for marketers.

Opinionated Marketers on: Data

This week, we discuss the importance of accuracy and fact checking - with some timely examples from key UK publications.  

Creativity

Inspired by a listener question - this week we discuss all things creativity.  How do you get your best ideas?  Why aren't you feeling creative as normal?? Kiran Kapur discusses, with expert insights from Martin Talks, David Hall and Rob Watson.  

Opinionated Marketers on: GOOD NEWS

This week, our Opinionated Marketers reflect on two positive new stories.

The Perma-Vuca Crisis

This week we revisit VUCA with Natacha Wilson, a Development Consultant and Marketeer - and introduce a new model 'BANI'.  

Hosted by Kiran Kapur of Cambridge Marketing College