The Cambridge Marketing Podcast

Brand Extensions

As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions.  We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand.  Kiran Kapur and Thomas McAlinden discuss.

Opinionated Marketers on: GROWTH OPPORTUNITIES

In a new sub-series, our Opinionated Marketers look at Growth Opportunities.  This week, everything from the pet market to climate change comes under the microscope.  Hosted by Kiran Kapur and Charles Nixon of Cambridge Marketing College.

Marketing a Cathedral

This week we take another look at marketing in the third sector, and my guest is Paul Stainton - Director of Marketing and Communications at Peterborough Cathedral.  We discuss the challenges of marketing a place of worship, who his competitors are and how their marketing approach has recently changed.

Opinionated Marketers on: LINKEDIN

Is there just a chance you're spending too much time on Linkedin?  Opinionated Marketer Charles Nixon thinks so!

Professional Development

Following on from our last podcast on Apprenticeships, this week Kiran looks at Professional Development and how we can all continue to expand our knowledge and skillset.  Alan Anstead guests.

Apprenticeships

It's National Apprenticeships Week, and my guest is Nicola Drury - UK Apprenticeship manager at Amazon.  She lifts the lid on how many apprentices they have, how old they are, and the benefit they bring to the Amazon business.

Opinionated Marketers on: FACEBOOK

As Facebook celebrates its 20th anniversary this week, one listener asks our Opinionated Marketers: why has it succeeded where others have failed?  Kiran Kapur and Charles Nixon discuss.

Greenwashing

As a new EU Directive on 'Greenwashing' comes into force, Nigel Clark of Cambridge Marketing College discusses its impact for marketers - even for those outside of the European Union. 

Opinionated Marketers on: SEGMENTATION

This week we look at the increasing importance of audience segmentation for marketers.

Opinionated Marketers on: Data

This week, we discuss the importance of accuracy and fact checking - with some timely examples from key UK publications.