The Cambridge Marketing Podcast

Opinionated Marketers on: SCRABBLE

This week our Opinionated Marketers discuss the Boardgame Boom and, with John Lewis naming its new Chairman, we look at how you secure your customer base.  Kiran Kapur and Charles Nixon discuss.

Marketing In IT

This week my guest is Ali Gamble of ILUX. We discuss how you market in one of the most competitive industries, how to analyse your market and explain what 'Pain Points' are.

Opinionated Marketers on WATERPEDIA

This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.

Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo

Careers Toolkit

This week my guest is Mark Herschberg, who talks us through the ‘Career Toolkit’.  He’ll explain why mindset plays a vital role in your career, what your ‘long’ and ‘short’ sides are, and how you execute a career plan.

Opinionated Marketers on: SURGE PRICING

This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer.

Starting a New Job

This week my guest is BBC TV presenter and celebrity farmer Adam Henson who's spent some time away from his farm, looking at just how long it can take to settle into a new job.  Essential listening for anyone in an apprenticeship, or about to start work for the first time.

Opinionated Marketers on: GROWTH SECTORS

This week our Opinionated Marketers look at growth in a variety of different sectors; everything from AI to Tobacco.

Brand Extensions

As the BBC propose four new 'spin-off' radio stations for the United Kingdom, this week we discuss Brand Extensions.  We'll explore why the BBC plan to use existing radio station names rather than launching new ones - and other ways of growing a brand.  Kiran Kapur and Thomas McAlinden discuss.

Opinionated Marketers on: GROWTH OPPORTUNITIES

In a new sub-series, our Opinionated Marketers look at Growth Opportunities.  This week, everything from the pet market to climate change comes under the microscope.  Hosted by Kiran Kapur and Charles Nixon of Cambridge Marketing College.

Marketing a Cathedral

This week we take another look at marketing in the third sector, and my guest is Paul Stainton - Director of Marketing and Communications at Peterborough Cathedral.  We discuss the challenges of marketing a place of worship, who his competitors are and how their marketing approach has recently changed.