The Cambridge Marketing Podcast

Corporate Storytelling

This week we explore the world of Corporate Storytelling.  What is it? How does it help with marketing?? How do you measure the results??? We're joined by Neil Perry of BizClick to find out more.

Opinionated Marketers on: AMBIENT MARKETING

This week our Opinionated Marketers discuss (and explain) ambient marketing - before turning their attention to this year's UK General Election. 

The Value of Marketing

This week's programme is essential listening for anyone working in marketing, as we tackle a listener's question:  "How can marketing illustrate it's value to business'.  With Kiran Kapur and Jaspar Robertson.

Opinionated Marketers on: SWIFTONOMICS

This week our Opinionated Marketers discuss 'Swiftonomics' and the new Apple advert that's had everyone talking...

Marketing in Charities

As we continue our journey through marketing in different industries, this week we look at charities, our guest is Simon Judd of East Anglian Air Ambulance.

We discuss the sheer range of marketing products that they use to raise funds, and spotlight the method that brings them 90% of their revenue!

Opinionated Marketers on: COFFEE

Our Opinionated Marketers tackle interesting stories from the world of marketing, including why Starbucks hasn't flown in Vietnam.

Opinionated Marketers on: RECYCLING

This week our Opinionated Marketers discuss the massive growth opportunities that are already being exploited in recycling.  

Digital Identity

This week we're in the world of Digital Identity, and our guests are Lisa Box and Rachel Sterling of 'Identity Digital'.  We find out what the digital identity industry actually is, why it's now easier to get a great domain for your company (or yourself) and why there's no longer an excuse to suffer a bad one.  Kiran Kapur hosts.

Marketing in the Gambling Sector

This week we lift the lid on marketing in the gambling sector. My guest, Richard Jerman, talks us through the different types of gambling, discusses how the world of 'online' has changed the industry, and we ponder what might come next.  

Opinionated Marketers on: SCRABBLE

This week our Opinionated Marketers discuss the Boardgame Boom and, with John Lewis naming its new Chairman, we look at how you secure your customer base.  Kiran Kapur and Charles Nixon discuss.