The Cambridge Marketing Podcast

Opinionated Marketers on: RECYCLING

This week our Opinionated Marketers discuss the massive growth opportunities that are already being exploited in recycling.  

Digital Identity

This week we're in the world of Digital Identity, and our guests are Lisa Box and Rachel Sterling of 'Identity Digital'.  We find out what the digital identity industry actually is, why it's now easier to get a great domain for your company (or yourself) and why there's no longer an excuse to suffer a bad one.  Kiran Kapur hosts.

Marketing in the Gambling Sector

This week we lift the lid on marketing in the gambling sector. My guest, Richard Jerman, talks us through the different types of gambling, discusses how the world of 'online' has changed the industry, and we ponder what might come next.  

Opinionated Marketers on: SCRABBLE

This week our Opinionated Marketers discuss the Boardgame Boom and, with John Lewis naming its new Chairman, we look at how you secure your customer base.  Kiran Kapur and Charles Nixon discuss.

Marketing In IT

This week my guest is Ali Gamble of ILUX. We discuss how you market in one of the most competitive industries, how to analyse your market and explain what 'Pain Points' are.

Opinionated Marketers on WATERPEDIA

This week our Opinionated Marketers explore new solutions to water scarcity, and a new strategy from Encyclopaedia Britannica.

Further reading here: https://www.bloomberg.com/news/articles/2024-03-18/encyclopaedia-britannica-seeking-1-billion-valuation-in-ipo

Careers Toolkit

This week my guest is Mark Herschberg, who talks us through the ‘Career Toolkit’.  He’ll explain why mindset plays a vital role in your career, what your ‘long’ and ‘short’ sides are, and how you execute a career plan.

Opinionated Marketers on: SURGE PRICING

This week we discuss surge and dynamic pricing, their differences, and what you need to know as a marketer.

Starting a New Job

This week my guest is BBC TV presenter and celebrity farmer Adam Henson who's spent some time away from his farm, looking at just how long it can take to settle into a new job.  Essential listening for anyone in an apprenticeship, or about to start work for the first time.

Opinionated Marketers on: GROWTH SECTORS

This week our Opinionated Marketers look at growth in a variety of different sectors; everything from AI to Tobacco.