The Cambridge Marketing Podcast

Opinionated Marketers on: NEW UK GOVERNMENT

Among many topics, this week our Opinionated Marketers discuss the communications strategy of the new UK Government.

Book Publications

This week our guest is best selling author Jules Wake, although you might also know her as Julie Caplin.  We take a deep dive into the world of book publishing, how you market your product and how the product can vary from one country to another.

Performance Marketing

This week our guest is Jamie Stenton of Lilac James, a Digital Marketing agency in Cambridgeshire, England.  We explain what performance marketing is, how it works, and how to use it most effectively.

Opinionated Marketers on: RE-INVENTION

Among other stories from this week's world or marketing - Kiran Kapur and Charles Nixon discuss M&S, and their new repair service.  

Mums in Marketing

This week we're joined by Claire Ferreira of the Mums in Marketing community.  We'll find out what it is, how it came about, how big it is, and why Claire thinks MiMs (as they're known) will change the world! 

Corporate Responsibility and Sustainability

Can a business do well - by doing good?  This week our guest is Rob Powell: Director of Pro Bono, Corporate Responsibility & Sustainability at Weil in London.  

Humour in Marketing

What does Ed Davey - leader of the Liberal Democrats - and Virgin Airways have in common?  More than you might think!  This week we discuss humour in marketing with David McGee.

 

(To register to vote in the UK Elections - visit here https://www.gov.uk/register-to-vote) 

Out of Home Marketing

This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years.  From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.

Public Relations

This week we have a PR masterclass for you.  Our guest is Laima Butrimaite of Gallium Ventures.

Opinionated Marketers on: CONSUMER TRENDS

This week our Opinionated Marketers discuss three new consumer trends.