The Cambridge Marketing Podcast

Agency Relationships

On this programme, we discuss the value of strong agency relationships.  Our guest is Andy Bargery, Client Director at oystercatchers - a company specialising in creative excellence in marketing communications.

Opinionated Marketers on: THE ETHICS OF MARKETING

Charles Nixon says it's time to "Up your ante" and do 25% more marketing.  Find out why in this week's episode of Opinionated Marketers.

Content Localisation

This week we explore the importance and benefits of content localisation.  Our guest is Shaheen Samavati from VeraContent, a marketing agency who specialise in Multimedia Localisation services.

Marketing in the Legal Profession

This week we look at marketing in the world of legal with returning guest, Rob Watson. 

Opinionated Marketers on: APRIL FOOLS

This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.

The Museum of Brands - Part 2

In our last episode, we took a tour of the Museum of Brands in London.  This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.

Exploring the Evolution of Iconic Brands at the Museum of Brands

Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond.
As we walk through the Time Tunnel, we discover how brand communications have evolved, examining intriguing exhibits that highlight the transformation of consumer brands and packaging over the decades. From early long-form advertisements to the rise of collectibles and modern branding trends, this episode uncovers the stories behind the enduring appeal of some of the world's most recognisable brands.
Join us as we delve into the vibrant world of advertising and branding, exploring themes of cultural shifts, technological advancements, and the power of brand identity. 

Opinionated Marketers on: RETRO MARKETING

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.

Exploring Cultural Nuances in International Marketing Strategies

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape.
Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies. Whether discussing the nuances of selling consumer electronics in India or understanding the unique challenges posed by diverse global regulations, this episode is packed with insights.
We also examine how technology aids in segmentation, targeting, and positioning, providing marketers with a deeper understanding of customer behaviors and market demands. From leveraging Porter's models to discussing data-driven insights, this conversation offers a comprehensive overview of international marketing dynamics.

Opinionated Marketers on: REVIEWS

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!