37.1K
Downloads
330
Episodes
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Tuesday Jun 04, 2024
Tuesday Jun 04, 2024
This week our Opinionated Marketers discuss three new consumer trends.
Thursday May 30, 2024
Thursday May 30, 2024
This week we explore the world of Corporate Storytelling. What is it? How does it help with marketing?? How do you measure the results??? We're joined by Neil Perry of BizClick to find out more.
Tuesday May 28, 2024
Tuesday May 28, 2024
This week our Opinionated Marketers discuss (and explain) ambient marketing - before turning their attention to this year's UK General Election.
Thursday May 16, 2024
Thursday May 16, 2024
This week's programme is essential listening for anyone working in marketing, as we tackle a listener's question: "How can marketing illustrate it's value to business'. With Kiran Kapur and Jaspar Robertson.
Wednesday May 15, 2024
Wednesday May 15, 2024
This week our Opinionated Marketers discuss 'Swiftonomics' and the new Apple advert that's had everyone talking...
Thursday May 09, 2024
Thursday May 09, 2024
As we continue our journey through marketing in different industries, this week we look at charities, our guest is Simon Judd of East Anglian Air Ambulance.
We discuss the sheer range of marketing products that they use to raise funds, and spotlight the method that brings them 90% of their revenue!
Tuesday May 07, 2024
Tuesday May 07, 2024
Our Opinionated Marketers tackle interesting stories from the world of marketing, including why Starbucks hasn't flown in Vietnam.
Tuesday Apr 30, 2024
Tuesday Apr 30, 2024
This week our Opinionated Marketers discuss the massive growth opportunities that are already being exploited in recycling.
Thursday Apr 18, 2024
Thursday Apr 18, 2024
This week we're in the world of Digital Identity, and our guests are Lisa Box and Rachel Sterling of 'Identity Digital'. We find out what the digital identity industry actually is, why it's now easier to get a great domain for your company (or yourself) and why there's no longer an excuse to suffer a bad one. Kiran Kapur hosts.
Friday Apr 12, 2024
Friday Apr 12, 2024
This week we lift the lid on marketing in the gambling sector. My guest, Richard Jerman, talks us through the different types of gambling, discusses how the world of 'online' has changed the industry, and we ponder what might come next.