The Cambridge Marketing Podcast

Humour in Marketing

What does Ed Davey - leader of the Liberal Democrats - and Virgin Airways have in common?  More than you might think!  This week we discuss humour in marketing with David McGee.

 

(To register to vote in the UK Elections - visit here https://www.gov.uk/register-to-vote) 

Out of Home Marketing

This week we discover just how far 'Out Of Home' (OOH) marketing has come in the last 20 years.  From humble 'Sandwich' boards and billboards, to iWalkers and iVans - James Surrell of GOMO DIGITAL talks us through what's changed, and why OOH is highly effective.

Public Relations

This week we have a PR masterclass for you.  Our guest is Laima Butrimaite of Gallium Ventures.

Opinionated Marketers on: CONSUMER TRENDS

This week our Opinionated Marketers discuss three new consumer trends.

Corporate Storytelling

This week we explore the world of Corporate Storytelling.  What is it? How does it help with marketing?? How do you measure the results??? We're joined by Neil Perry of BizClick to find out more.

Opinionated Marketers on: AMBIENT MARKETING

This week our Opinionated Marketers discuss (and explain) ambient marketing - before turning their attention to this year's UK General Election. 

The Value of Marketing

This week's programme is essential listening for anyone working in marketing, as we tackle a listener's question:  "How can marketing illustrate it's value to business'.  With Kiran Kapur and Jaspar Robertson.

Opinionated Marketers on: SWIFTONOMICS

This week our Opinionated Marketers discuss 'Swiftonomics' and the new Apple advert that's had everyone talking...

Marketing in Charities

As we continue our journey through marketing in different industries, this week we look at charities, our guest is Simon Judd of East Anglian Air Ambulance.

We discuss the sheer range of marketing products that they use to raise funds, and spotlight the method that brings them 90% of their revenue!

Opinionated Marketers on: COFFEE

Our Opinionated Marketers tackle interesting stories from the world of marketing, including why Starbucks hasn't flown in Vietnam.