The Cambridge Marketing Podcast

Challenges in Marketing

I'd love to tell you that a career in marketing is all "Rainbows and Unicorns".  The reality is, however, that the challenges are as great as the rewards.  This week my guest Rob Watson discusses a few of the difficulties for marketers, and how you can look after yourself whilst you face them.

Entrepreneurialism

(That's a long word!) 
This week my guest is Alison Theaker; a PR and Marketing Lecturer who also has a keen passion in Entrepreneurships.  
Returning guest Charles Nixon returns to consider how Brands should be behaving as we enter "Lockdown 2.0"

Audio in Marketing

In this week's episode we discuss the importance of sound and audio in marketing - how 4 or 5 simple musical notes can immediately reinforce your brand!  Don't believe us?  Play our "Sonic Quiz" to see what we mean!

Radical Localism

"Radical Localism: The most seismic shift in marketing strategy of the last decade".  So says my guest, Rachel Hudson - an International Marketing Expert.  Rachel will explain exactly what Radical Localism IS, and where you're already seeing it in action.

AI in Marketing

This week's guest is Graham Berridge, a software engineer and architect - specialising in Artificial Intelligence.  He'll explain what AI is, what it ISN'T, and how it can be used to best effect.  
We also welcome Cambridge Marketing College's founder, Charles Nixon, back onto the podcast to look into his crystal ball to see what the future may hold!

Internal Marketing

This week we talk about Internal Marketing:- the art of communicating within in an organisation, why it's important and what you can achieve when it's done really well!

What Does PR Do? Defining Public Relations and Measuring its Strategic Value

In this episode of the Cambridge Marketing Podcast, host Kiran Kapur and guest Alan Anstead define Public Relations (PR) as a strategic function that uses two-way communication to help organisations achieve their overarching goals.
They emphasise that PR is distinct from, yet complements, marketing. The discussion centres on the importance of identifying and communicating effectively with various stakeholders, such as employees, regulators, and customers, using real-world examples.
Finally, they cover how to measure PR success by evaluating its effect on stakeholder behaviour and not just traditional metrics like "column inches".

Marketing Internationally

Today we're looking at moving into an international market.  My expert guest is Nandan Sengupta who discussing the issues of taking a product into India. He talks about adapting a product, price and the strategy to ensure success.

Mindful Marketing

A fortnight ago we talked about morality in marketing.  THIS time, friend of the show Neil Wilkins returns to discuss Mindful Marketing - what it is, and why companies should use it.

Humour in Marketing

This week, our guest David McGee of Birmingham City University discusses (and demonstrates) the risks and rewards of using humour in marketing.