The Cambridge Marketing Podcast

Visual Learning

This week we look at visual learning, and how imagery (and comics) can help information to be both retained and retrieved.  Rossie Stone of Dekko comics joins Kiran Kapur.

Opinionated Marketers on: COUNTDOWN

This week our Opinionated Marketers discuss the CMA's decision to order Wowcher to change its sales practices. Presented by Kiran Kapur and Charles Nixon.

Digital Disruption

This week my guest is Dr. Tracey Wilen - a researcher and speaker on the impact of technology on society, work and careers. 

CGI in Marketing

CGI plays a key role in marketing but, as Faruk Heplevent explains, if it's done well - you don't really see it!  Faruk of TheScope.studio is our guest on this episode of the podcast.

Opinionated Marketers on: NEW UK GOVERNMENT

Among many topics, this week our Opinionated Marketers discuss the communications strategy of the new UK Government.

Book Publications

This week our guest is best selling author Jules Wake, although you might also know her as Julie Caplin.  We take a deep dive into the world of book publishing, how you market your product and how the product can vary from one country to another.

Performance Marketing

This week our guest is Jamie Stenton of Lilac James, a Digital Marketing agency in Cambridgeshire, England.  We explain what performance marketing is, how it works, and how to use it most effectively.

Opinionated Marketers on: RE-INVENTION

Among other stories from this week's world or marketing - Kiran Kapur and Charles Nixon discuss M&S, and their new repair service.  

Mums in Marketing

This week we're joined by Claire Ferreira of the Mums in Marketing community.  We'll find out what it is, how it came about, how big it is, and why Claire thinks MiMs (as they're known) will change the world! 

Corporate Responsibility and Sustainability

Can a business do well - by doing good?  This week our guest is Rob Powell: Director of Pro Bono, Corporate Responsibility & Sustainability at Weil in London.