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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Tuesday Dec 10, 2024
Tuesday Dec 10, 2024
This week we explore how search engines will work in the future, and what marketers need to know now. Paris Childress of Hop Online ltd is our expert guest for this episode.
Tuesday Dec 03, 2024
Tuesday Dec 03, 2024
This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We explain what differentiation is, and how to discover what separates you from your competition.
Wednesday Nov 27, 2024
Wednesday Nov 27, 2024
Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.
Monday Nov 25, 2024
Monday Nov 25, 2024
This week we explore the varying and exciting role of being a Generalist Marketer. My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.
Monday Nov 18, 2024
Monday Nov 18, 2024
This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.
Friday Nov 15, 2024
Friday Nov 15, 2024
Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result brings.
Monday Nov 11, 2024
Monday Nov 11, 2024
This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you. Anne Janzer guests, hosted by Kiran Kapur.
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.
Monday Nov 04, 2024
Monday Nov 04, 2024
This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire.
Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford. But how do you market a deeply traditional product in the 21st Century. We went to find out!