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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Monday Nov 18, 2024
Monday Nov 18, 2024
This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.
Friday Nov 15, 2024
Friday Nov 15, 2024
Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result brings.
Monday Nov 11, 2024
Monday Nov 11, 2024
This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you. Anne Janzer guests, hosted by Kiran Kapur.
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.
Monday Nov 04, 2024
Monday Nov 04, 2024
This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire.
Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford. But how do you market a deeply traditional product in the 21st Century. We went to find out!
Wednesday Oct 30, 2024
Wednesday Oct 30, 2024
Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germany.
Monday Oct 28, 2024
Monday Oct 28, 2024
Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?!
This week we look at the magic behind show-homes with our guest, Samuel Jones of Edward Thomas Interiors.
Wednesday Oct 16, 2024
Wednesday Oct 16, 2024
This week our Opinionated Marketers look at Distribution in the marketing mix, and new solutions to friction in the supply chain.
Monday Oct 14, 2024
Monday Oct 14, 2024
Once again, Neuromarketing Consultant Katie Hart joins us to explain how the brain should be a key consideration in your marketing. Hosted by Kiran Kapur.
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'. Kiran Kapur and Charles Nixon host.