The Cambridge Marketing Podcast

Opinionated Marketers on: DISTRIBUTION

This week our Opinionated Marketers look at Distribution in the marketing mix, and new solutions to friction in the supply chain.

Neuromarketing with Katie Hart

Once again, Neuromarketing Consultant Katie Hart joins us to explain how the brain should be a key consideration in your marketing.  Hosted by Kiran Kapur.

Opinionated Marketers on: THE DRAWER OF DOOM

Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'.  Kiran Kapur and Charles Nixon host.

Brand Names

This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words.  She explains what makes a great name, things to avoid and why you MUST familiarise yourself with Urban Dictionary!

Preparing for Job Interviews

This week, we have some REALLY helpful advice on preparing and executing the perfect job interview.  My guest is Tim Holden, founded and owner of Red Horse Recruitment in Cambridge.

Information Sources

This week, in response to a question from a listener, we find out where our college tutors go for their news and information.  Listen in for some great sources which definitely deserve a look!

Selling more online

This week we look at how to increase your online sales and conversions.  My guest is Richard Kendrick of Arboreal Marketing.

Opinionated Marketers on: NOSTALGIA

Among this week's stories our Opinionated Marketers discuss the resurgence of retro crisps and the value of nostalgia in marketing.

Market Research

This week we delve into the world of Market Research to explore its value to marketers.  My guest is Clare Otridge of Grounded Research.

Opinionated Marketers on: SURGE PRICING

This week our Opinionated Marketers discuss the surge pricing phenomenon.  We touch on the ethics of it, discuss where it's already being used, and consider how it can damage a brand.  Kiran Kapur and Charles Nixon host.