The Cambridge Marketing Podcast

Opinionated Marketers on: AOL RIP

This week our Opinionated Marketers bid a misty-eyed farewell to what was once America's biggest internet service.  

Opinionated Marketers on: WORD SOUP

This week, Kiran and Charles dive into how AI is shaking up marketing - from streamlining everyday tasks to churning out word salad. They explore job hunting with AI, shifting workplace culture, and why clear, simple messaging matters more than ever.

Opinionated Marketers on: ASIAN MARKETS

In this episode, Kiran and Charles chat about how businesses need to stop ignoring Asia and start marketing to it—not just outsourcing. They explore IKEA’s smart moves in India, lab-grown diamonds gaining ground, and how solar panel recycling could reshape sustainability.

Marketing for Architects

Marketing for architects is WAY more interesting than you'd think!
For this episode, Susie Lober joins us to share why strategy beats shouting, how word-of-mouth actually works, and why architects aren’t just selling buildings.
Susie has a very impressive CV, having worked at Norman Foster’s iconic Foster + Partners and who now runs her own consultancy, LO Marketing.

Re-branding Right!

In this episode, brand strategists Rachel Fairley and Sarah Robb join us to discuss their book Re-Brand Right: How to Refresh Your Brand and Marketing to Grow Your Business.
We explore what rebranding really means, why it’s not just about new logos, and how smart brand strategy can boost revenue, cohesion—and even price.  The discussion is FULL of sharp insight and fresh thinking!

Marketing a Theatre Production

This week Matt Wake of Hideout Theatre joins Kiran to discuss how his theatre company is storming the Edinburgh Fringe Festival this summer with their show The Players of Diadon.
But, with no tangible product, how do you go about marketing?  Listen to hear Matt talk about guerrilla tactics, branding and good old-fashioned hustle!

Opinionated Marketers on: AI Frustrations

This week, our Opinionated Marketers discuss the unnecessary use of AI in everyday life.

SOSTAC

In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning.
They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.

Opinionatd Marketers on: THE MARKETING MEETUP SURVEY

This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team dynamics, and AI adoption. 

Marketing in the Charity Sector

This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity.
We explore the power of clear, stigma-free communication, what it’s really like being a trustee or chair, and how clever marketing and humour help support thousands of families dealing with tough health issues.