The Cambridge Marketing Podcast

Opinionated Marketers on: AI Frustrations

This week, our Opinionated Marketers discuss the unnecessary use of AI in everyday life.

SOSTAC

In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning.
They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.

Opinionatd Marketers on: THE MARKETING MEETUP SURVEY

This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team dynamics, and AI adoption. 

Marketing in the Charity Sector

This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity.
We explore the power of clear, stigma-free communication, what it’s really like being a trustee or chair, and how clever marketing and humour help support thousands of families dealing with tough health issues.

Opinionated Marketers on: PRICING

This week, our Opinionated Marketers discuss why brands should embrace pricing transparency.  We also touch on changing consumer habits in the night time economy.

Measuring Marketing Effectiveness

In this episode, we dive into the tricky world of marketing measurement with Richard Levy.
Why are marketers so nervous about being measured? How can we show real impact beyond fluffy metrics?
From brand tracking to boardroom language, we explore what really works when proving marketing’s value without losing the creative spark.

Opinionated Marketers on: EUROPE

This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines.
Plus, we chat about AI avatars in finance and how tech is reshaping work. 

Brand Management

In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values.
She shares solopreneur insights, the power of tone of voice, and building trust through clear, strategic brand expression across all touch points.
It's a must-listen for anyone involved in the day-to-day running of a business and, of course, working in marketing.

Opinionated Marketers on: CONSISTENCY AND CALM

This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world.  We also discuss M&S's measured response to their recent cyberattack.

Digital Product Management

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role.
Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly based on user feedback.
The conversation touches on key ideas like launching with a “minimum viable product” (MVP), staying close to your users, and using data to improve continuously. Richard also emphasises the importance of communication and stakeholder management, especially when working with developers, sales teams, or agencies.