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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Friday Oct 16, 2020
Friday Oct 16, 2020
This week's guest is Graham Berridge, a software engineer and architect - specialising in Artificial Intelligence. He'll explain what AI is, what it ISN'T, and how it can be used to best effect.
We also welcome Cambridge Marketing College's founder, Charles Nixon, back onto the podcast to look into his crystal ball to see what the future may hold!
Friday Oct 09, 2020
Friday Oct 09, 2020
This week we talk about Internal Marketing:- the art of communicating within in an organisation, why it's important and what you can achieve when it's done really well!
Friday Oct 02, 2020
Friday Oct 02, 2020
The Million Dollar Question! We try to answer the seemingly unanswerable with Course Director and Tutor for Public Relation Qualifications at Cambridge Marketing College - Alan Anstead.
Friday Sep 25, 2020
Friday Sep 25, 2020
Today we're looking at moving into an international market. My expert guest is Nandan Sengupta who discussing the issues of taking a product into India. He talks about adapting a product, price and the strategy to ensure success.
Friday Sep 18, 2020
Friday Sep 18, 2020
A fortnight ago we talked about morality in marketing. THIS time, friend of the show Neil Wilkins returns to discuss Mindful Marketing - what it is, and why companies should use it.
Friday Sep 11, 2020
Friday Sep 11, 2020
This week, our guest David McGee of Birmingham City University discusses (and demonstrates) the risks and rewards of using humour in marketing.
Friday Sep 04, 2020
Friday Sep 04, 2020
This week, we hear from historian, entrepreneur and founder of the Cambridge Marketing College, Charles Nixon. The podcast explores the moral dimension of marketing - and how marketing has evolved in a "Post-COVID" world.
Friday Aug 28, 2020
Friday Aug 28, 2020
We explore different forms of networking with our guests Keith Rowland, Court Assistant For The Worshipful Company Of Marketors, and Joe Glover, founder of The World's Loveliest Community For Marketers, Probably!
Friday Aug 21, 2020
Friday Aug 21, 2020
On this week's podcast, we're getting personal! We're discussing how to develop your personal skills, such as emotional intelligence, as well as your personal 'branding'. Our contributors are Kim Tasso and Neil Wilkins.
Friday Aug 14, 2020
Friday Aug 14, 2020
In this week's episode, we explore Neuromarketing, together with advice on effective B2B communications. We're joined by Katie Hart, owner of Rhetonic Ltd and David Lewis from Memetic Communications.