The Cambridge Marketing Podcast

Digital Asset Management

This week we get to the bottom of what DAM (Digital Asset Management) actually is.  We'll find out how it works, how it can benefit an organisation, and what a company can do if they can't afford a "full blown" system.

My guest is Michael Wells, Founder and MD of "Third Light".

Opinionated Marketers on: COVID VS THE CINEMA

Covid has ruined many things over the last 12 months, but are Cinemas and Theatres its next long term victim?  Kiran Kapur and Charles Nixon discuss!

Marketing and Sustainability

This week I'm joined by two guests, Thomas McAlinden and Nigel Clark.  We look at what we MEAN by Sustainability, and where companies should begin their "Sustainability Journey".

Opinionated Marketers on: THE WOKERATI

On this week's agenda:

Digital Marketing is a waste of money - and why companies needn't have an opinion on everything.

Charles Nixon and Kiran Kapur are our Opinionated Marketers, hosted by Daniel Fox.

What has 'Finance' EVER done for Marketing?!

This week I'm joined by Jeremy Hyde, Regional Director of the FD Centre.  In this podcast we'll bust some of the myths around Finance Directors, and explain how a great FD and a Dynamic Marketeer can be the ultimate combination.  

Opinionated Marketers on: DEEP FAKES

This week we digest the news that Unilever will ban excessive photo editing from its adverts.  That takes us nicely onto ethics in marketing - and we end on the subject of DEEP FAKES.

Opinionated Marketers on: GREENWASHING

In a new weekly series from Cambridge Marketing College, Kiran Kapur and Charles Nixon discuss the marketing issues of the week.

We start with Environmental Marketing.  Isn't it all simply Greenwashing?  Hear what our Opinionated Marketers think!

Marketing in the Public Sector

This week, a topic that's not discussed very often: Marketing in the PUBLIC sector.  How is it different?  Do you actually have 'Customers'??  What works differently???

My guest, Elizabeth Curtis, heads up Marketing and Communications at East Sussex Fire and Rescue Service - and she lifts the lid for us!

Key Skills for Marketers

This week we give regular contributor, Charles Nixon, a question to muse on.  What key skills do marketers need??  We also get into the attributes and traits that will differentiate a good marketer from a GREAT marketer.

Competitive Advantage

This week my guest, Alistair Pryde, explains and discusses Competitive Advantage.  First we'll digest what it is - before moving onto how you identify your own.