The Cambridge Marketing Podcast

Secret Sustainability

This week: a "round table" discussion on why some companies keep quiet about their sustainability credentials.  Thomas McAlinden and Nigel Clark consider the pitfalls of publicly marketing yourself as "Green".

Opinionated Marketers on: PRIVACY

This week, Apple rolls out iOS 14.5 - its biggest privacy update yet.  It upends how your apps track your behaviour and will change your iPhone forever.  Kiran Kapur and Charles Nixon discuss the ramifications for advertisers and marketers.

Further reading here

https://www.bbc.co.uk/news/technology-56831241

https://www.bbc.co.uk/news/technology-56896854

New Techniques in Marketing

This week we discuss "New Techniques in Marketing".  My guest is Mike Maynard, Owner at Napier Partnership Limited who are a Marketing and PR Consultancy - and a fellow podcaster too.

Opinionated Marketers on: THE END OF THE BINGE ERA

As Netflix announces a change in the way they release their original content, this week our Opinionated Marketers consider whether the pursuit of speed may be coming to an end.  Charles Nixon and Kiran Kapur discuss, with reference to this article from Wunderman Thompson. https://intelligence.wundermanthompson.com/2021/04/un-bingeing-content/

Professional Services Marketing

This week we discuss Professional Services Marketing.  First of all we'll uncover what professional services are, before moving onto how things will continue to change in this exciting sector.  Kiran Kapur is joined by Gail Jaffa, Managing Partner of the PSMG and Nigel Clark who is the Professional Services Tutor of the Cambridge Marketing College.

Opinionated Marketers on: THE FUTURE OF RETAIL

There are changes coming in the retail sector, and this week our Opinionated Marketers discuss not just the future of the high street but also de-globalisation.  

Kiran Kapur and Charles Nixon host, with further reading here: https://intelligence.wundermanthompson.com/2021/04/deglobalizing-retail/?mc_cid=b267bc4dfb&mc_eid=694f543e41

Creativity and Innovation

This week, a fascinating conversation with Dr David Hall - Chief Executive of the Ideas Centre Group.  We talk about the differences between creativity and innovation (spoiler: they're not the same thing) and how to get the best ideas and solutions from your creative meetings.

Opinionated Marketers on: AUGMENTED LIVING

Augmented Living is coming - but how real with the future actually be?!  Kiran Kapur and Charles Nixon discuss, with further reading here:

https://intelligence.wundermanthompson.com/2021/03/augmented-living/?mc_cid=7351ea58c5&mc_eid=694f543e41

Email Marketing

This week my guest is Miriam Shaviv, enlightening us all on Email Marketing.  She'll tell us how often you should be doing it (it's more often than you may think) and why it's absolutely worthwhile!

Opinionated Marketers on: WFH

"An office in 2021 is about as relevant as a typewriter and a fax machine."

This week our Opinionated Marketers try to navigate the choppy waters of "Working from Home", "Hybrid Working" and the potential "Return to the Office".