The Cambridge Marketing Podcast

Opinionated Marketers on: THE END OF THE BINGE ERA

As Netflix announces a change in the way they release their original content, this week our Opinionated Marketers consider whether the pursuit of speed may be coming to an end.  Charles Nixon and Kiran Kapur discuss, with reference to this article from Wunderman Thompson. https://intelligence.wundermanthompson.com/2021/04/un-bingeing-content/

Professional Services Marketing

This week we discuss Professional Services Marketing.  First of all we'll uncover what professional services are, before moving onto how things will continue to change in this exciting sector.  Kiran Kapur is joined by Gail Jaffa, Managing Partner of the PSMG and Nigel Clark who is the Professional Services Tutor of the Cambridge Marketing College.

Opinionated Marketers on: THE FUTURE OF RETAIL

There are changes coming in the retail sector, and this week our Opinionated Marketers discuss not just the future of the high street but also de-globalisation.  

Kiran Kapur and Charles Nixon host, with further reading here: https://intelligence.wundermanthompson.com/2021/04/deglobalizing-retail/?mc_cid=b267bc4dfb&mc_eid=694f543e41

Creativity and Innovation

This week, a fascinating conversation with Dr David Hall - Chief Executive of the Ideas Centre Group.  We talk about the differences between creativity and innovation (spoiler: they're not the same thing) and how to get the best ideas and solutions from your creative meetings.

Opinionated Marketers on: AUGMENTED LIVING

Augmented Living is coming - but how real with the future actually be?!  Kiran Kapur and Charles Nixon discuss, with further reading here:

https://intelligence.wundermanthompson.com/2021/03/augmented-living/?mc_cid=7351ea58c5&mc_eid=694f543e41

Email Marketing

This week my guest is Miriam Shaviv, enlightening us all on Email Marketing.  She'll tell us how often you should be doing it (it's more often than you may think) and why it's absolutely worthwhile!

Opinionated Marketers on: WFH

"An office in 2021 is about as relevant as a typewriter and a fax machine."

This week our Opinionated Marketers try to navigate the choppy waters of "Working from Home", "Hybrid Working" and the potential "Return to the Office".

Digital Asset Management

This week we get to the bottom of what DAM (Digital Asset Management) actually is.  We'll find out how it works, how it can benefit an organisation, and what a company can do if they can't afford a "full blown" system.

My guest is Michael Wells, Founder and MD of "Third Light".

Opinionated Marketers on: COVID VS THE CINEMA

Covid has ruined many things over the last 12 months, but are Cinemas and Theatres its next long term victim?  Kiran Kapur and Charles Nixon discuss!

Marketing and Sustainability

This week I'm joined by two guests, Thomas McAlinden and Nigel Clark.  We look at what we MEAN by Sustainability, and where companies should begin their "Sustainability Journey".