36.5K
Downloads
323
Episodes
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Friday Sep 25, 2020
Friday Sep 25, 2020
Today we're looking at moving into an international market. My expert guest is Nandan Sengupta who discussing the issues of taking a product into India. He talks about adapting a product, price and the strategy to ensure success.
Friday Sep 18, 2020
Friday Sep 18, 2020
A fortnight ago we talked about morality in marketing. THIS time, friend of the show Neil Wilkins returns to discuss Mindful Marketing - what it is, and why companies should use it.
Friday Sep 11, 2020
Friday Sep 11, 2020
This week, our guest David McGee of Birmingham City University discusses (and demonstrates) the risks and rewards of using humour in marketing.
Friday Sep 04, 2020
Friday Sep 04, 2020
This week, we hear from historian, entrepreneur and founder of the Cambridge Marketing College, Charles Nixon. The podcast explores the moral dimension of marketing - and how marketing has evolved in a "Post-COVID" world.
Friday Aug 28, 2020
Friday Aug 28, 2020
We explore different forms of networking with our guests Keith Rowland, Court Assistant For The Worshipful Company Of Marketors, and Joe Glover, founder of The World's Loveliest Community For Marketers, Probably!
Friday Aug 21, 2020
Friday Aug 21, 2020
On this week's podcast, we're getting personal! We're discussing how to develop your personal skills, such as emotional intelligence, as well as your personal 'branding'. Our contributors are Kim Tasso and Neil Wilkins.
Friday Aug 14, 2020
Friday Aug 14, 2020
In this week's episode, we explore Neuromarketing, together with advice on effective B2B communications. We're joined by Katie Hart, owner of Rhetonic Ltd and David Lewis from Memetic Communications.
Friday Aug 07, 2020
Friday Aug 07, 2020
We're focussing on digital marketing with tips on how to plan, optimise and track your next campaign. Our contributor is James Hume from "Your Digital Marketing Ally".
Friday Jul 31, 2020
Friday Jul 31, 2020
Welcome to episode 4. This week, we look at GDPR with a refresher on the things marketers should (and shouldn't) be doing. Our contributor is Steve Bax of Bax Interaction.
Friday Jul 24, 2020
Friday Jul 24, 2020
Is becoming a leader the pinnacle of your career? In our third episode, we find out what makes a great leader, while revealing some golden tips for anyone moving from management into a leadership role. Our guest this week is Jasper Robertson.