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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes

Tuesday Apr 20, 2021
Opinionated Marketers on: THE END OF THE BINGE ERA
Tuesday Apr 20, 2021
Tuesday Apr 20, 2021
As Netflix announces a change in the way they release their original content, this week our Opinionated Marketers consider whether the pursuit of speed may be coming to an end. Charles Nixon and Kiran Kapur discuss, with reference to this article from Wunderman Thompson. https://intelligence.wundermanthompson.com/2021/04/un-bingeing-content/

Friday Apr 16, 2021
Professional Services Marketing
Friday Apr 16, 2021
Friday Apr 16, 2021
This week we discuss Professional Services Marketing. First of all we'll uncover what professional services are, before moving onto how things will continue to change in this exciting sector. Kiran Kapur is joined by Gail Jaffa, Managing Partner of the PSMG and Nigel Clark who is the Professional Services Tutor of the Cambridge Marketing College.

Tuesday Apr 13, 2021
Opinionated Marketers on: THE FUTURE OF RETAIL
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
There are changes coming in the retail sector, and this week our Opinionated Marketers discuss not just the future of the high street but also de-globalisation.
Kiran Kapur and Charles Nixon host, with further reading here: https://intelligence.wundermanthompson.com/2021/04/deglobalizing-retail/?mc_cid=b267bc4dfb&mc_eid=694f543e41

Friday Apr 09, 2021
Creativity and Innovation
Friday Apr 09, 2021
Friday Apr 09, 2021
This week, a fascinating conversation with Dr David Hall - Chief Executive of the Ideas Centre Group. We talk about the differences between creativity and innovation (spoiler: they're not the same thing) and how to get the best ideas and solutions from your creative meetings.

Tuesday Apr 06, 2021
Opinionated Marketers on: AUGMENTED LIVING
Tuesday Apr 06, 2021
Tuesday Apr 06, 2021
Augmented Living is coming - but how real with the future actually be?! Kiran Kapur and Charles Nixon discuss, with further reading here:
https://intelligence.wundermanthompson.com/2021/03/augmented-living/?mc_cid=7351ea58c5&mc_eid=694f543e41

Friday Apr 02, 2021
Email Marketing
Friday Apr 02, 2021
Friday Apr 02, 2021
This week my guest is Miriam Shaviv, enlightening us all on Email Marketing. She'll tell us how often you should be doing it (it's more often than you may think) and why it's absolutely worthwhile!

Tuesday Mar 30, 2021
Opinionated Marketers on: WFH
Tuesday Mar 30, 2021
Tuesday Mar 30, 2021
"An office in 2021 is about as relevant as a typewriter and a fax machine."
This week our Opinionated Marketers try to navigate the choppy waters of "Working from Home", "Hybrid Working" and the potential "Return to the Office".

Friday Mar 26, 2021
Digital Asset Management
Friday Mar 26, 2021
Friday Mar 26, 2021
This week we get to the bottom of what DAM (Digital Asset Management) actually is. We'll find out how it works, how it can benefit an organisation, and what a company can do if they can't afford a "full blown" system.
My guest is Michael Wells, Founder and MD of "Third Light".

Tuesday Mar 23, 2021
Opinionated Marketers on: COVID VS THE CINEMA
Tuesday Mar 23, 2021
Tuesday Mar 23, 2021
Covid has ruined many things over the last 12 months, but are Cinemas and Theatres its next long term victim? Kiran Kapur and Charles Nixon discuss!

Friday Mar 19, 2021
Marketing and Sustainability
Friday Mar 19, 2021
Friday Mar 19, 2021
This week I'm joined by two guests, Thomas McAlinden and Nigel Clark. We look at what we MEAN by Sustainability, and where companies should begin their "Sustainability Journey".