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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Tuesday Oct 26, 2021
Opinionated Marketers on: DOUGHNUT ECONOMICS
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
This week we digest "Doughnut Economics" a fabulous economics book by Kate Raworth. She discusses moving beyond relentless growth - instead zeroing in on the sweet spot: A system that meets all our needs without exhausting the planet. Kiran Kapur and Charles Nixon discuss - you can buy the book here! https://uk.bookshop.org/books/doughnut-economics-seven-ways-to-think-like-a-21st-century-economist/9781847941398
Friday Oct 22, 2021
Diversity and Inclusion
Friday Oct 22, 2021
Friday Oct 22, 2021
Diversity and Equality are increasingly important issues in the world of marketing. To help us explore and navigate what can be a complicated area, I'm delighted to be joined by Natasha Broomfield-Reid, head of diversity inclusion and wellbeing at Mills & Reeve. We explain the differences between Diversity, Equality and Inclusion - and why even small organisations should start their journey now.
Tuesday Oct 19, 2021
Opinionated Marketers on: GROWTH
Tuesday Oct 19, 2021
Tuesday Oct 19, 2021
This week we discuss growth, green growth, sustainability, productivity and how they all intertwine! If you want to feedback on this or other episodes, please drop us a tweet @cmcpointsofview!
Friday Oct 15, 2021
Entrepreneurship
Friday Oct 15, 2021
Friday Oct 15, 2021
This week we talk Entrepreneurship with Owen Williams, Founder and MD of "West View IT". We'll hear how Owen started his business (and the sacrifices he willingly made to do so) and his advice for anyone thinking about starting their own company!
Tuesday Oct 12, 2021
Opinionated Marketers on: STAGFLATION
Tuesday Oct 12, 2021
Tuesday Oct 12, 2021
We love a good portmanteau, and this one has it's roots in Harold Macmillan's conservative Government of 1963. Kiran Kapur and Charles Nixon explain what Stagflation IS, why it's not a great thing to have, and how it affects marketers. Further reading here https://www.theweek.co.uk/news/uk-news/954312/what-is-stagflation and here! https://www.poemhunter.com/poem/talking-turkeys/
Friday Oct 08, 2021
Sustainability
Friday Oct 08, 2021
Friday Oct 08, 2021
Sustainability is everywhere at the moment - so my guest, Charlotte Lestienne, talks us through ALL of the jargon (Carbon Neutral, Net Zero, Scopes 1-3) and explains how a small organisation CAN play a big role fighting the climate crisis.
Tuesday Oct 05, 2021
Opinionated Marketers on: Crisis and Opportunity
Tuesday Oct 05, 2021
Tuesday Oct 05, 2021
At a time when the UK is suffering with a shortage of drivers fuelled by Brexit and the Pandemic, we discuss whether - as a country AND as marketers - we need to take a more positive view and approach. Is now the time to innovate? Charles Nixon and Kiran Kapur discuss - with illustration here! https://marketoonist.com/2020/11/strategic-planning.html
Friday Oct 01, 2021
The right people at the right time!
Friday Oct 01, 2021
Friday Oct 01, 2021
This week's podcast is a fascinating one, as I speak to Rob Gregory of Magnifica Technologies. As you'll hear, he's a firm believer in the phrase "Timing is Everything". We touch on why it's important to know your customer and their behaviours, but also to know YOUR business too.
Tuesday Sep 28, 2021
Opinionated Marketers on: RESPONSIBLE MARKETING
Tuesday Sep 28, 2021
Tuesday Sep 28, 2021
Recorded at the height of the fuel supply crisis in the UK, this week our Opinionated Marketers consider what responsibilities marketers have in a climate like this one. How do we market effectively, without adding to consumer panic - and what are the risks associated with doing so? Kiran Kapur and Charles Nixon discuss with further reading here: https://www.bbc.co.uk/news/business-58709019
Friday Sep 24, 2021
The Power of Data
Friday Sep 24, 2021
Friday Sep 24, 2021
This week we discuss the power of data with Samed Hasaj - Marketing Operations Manager at Advanced. We discover what Marketing Automation is, how it works and what it can do.