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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Friday Nov 19, 2021
Friday Nov 19, 2021
This week, I'm delighted to welcome Pete Martin of "Always Be Content" marketing agency to the podcast. We'll discuss why it's important to market your sustainability credentials and highlight some of the risks and hazards along the way! It's a fascinating interview with great insight into a very hot topic.
Tuesday Nov 16, 2021
Tuesday Nov 16, 2021
This week our opinionated marketers discuss the perils of marketing in 2021, where innocent and well meaning intentions can backfire. Kiran Kapur and Charles Nixon discuss.
Friday Nov 12, 2021
Friday Nov 12, 2021
This week, we look at marketing in three very different industries and spaces. First of all we hear from the Emergency Services, before moving onto Estate Agency and ending with a Charity. My guests are Elizabeth Curtis, Rowan Waller and Thirzah McSherry.
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
This week our Opinionated Marketers touch on subjects such as "Reputation Management" and "Crisis Communication" - prompted by topical events like supply shortages and Yorkshire Cricket Club's racism scandal. Kiran Kapur and Charles Nixon discuss, with further reading here. https://influenceonline.co.uk/2021/11/05/yorkshire-county-cricket-club-racism-and-how-not-to-manage-a-crisis/
Friday Nov 05, 2021
Friday Nov 05, 2021
The title may seem terrifying, but this week's podcast is utterly fascinating! My guest, Katie Hart, helps us first dissect and then digest Geert Hofstede's framework for cross cultural communication - and explains its usefulness (and importance) in marketing!
Tuesday Nov 02, 2021
Tuesday Nov 02, 2021
We've all heard about Facebook's rebrand to "Meta". So what better time to find out exactly what it's all about, what a Metaverse is, and why marketers may want to think about utilising virtual worlds on a regular basis.
Further reading: https://www.theverge.com/22701104/metaverse-explained-fortnite-roblox-facebook-horizon
Friday Oct 29, 2021
Friday Oct 29, 2021
Today we're talking all things PR with the fabulous Rachel Roberts, President of the Chartered Institute of Public Relations (CIPR) as of next year. We look into how PR has changed over the years, and why journalists can be and should be your friends!
Tuesday Oct 26, 2021
Tuesday Oct 26, 2021
This week we digest "Doughnut Economics" a fabulous economics book by Kate Raworth. She discusses moving beyond relentless growth - instead zeroing in on the sweet spot: A system that meets all our needs without exhausting the planet. Kiran Kapur and Charles Nixon discuss - you can buy the book here! https://uk.bookshop.org/books/doughnut-economics-seven-ways-to-think-like-a-21st-century-economist/9781847941398
Friday Oct 22, 2021
Friday Oct 22, 2021
Diversity and Equality are increasingly important issues in the world of marketing. To help us explore and navigate what can be a complicated area, I'm delighted to be joined by Natasha Broomfield-Reid, head of diversity inclusion and wellbeing at Mills & Reeve. We explain the differences between Diversity, Equality and Inclusion - and why even small organisations should start their journey now.
Tuesday Oct 19, 2021
Tuesday Oct 19, 2021
This week we discuss growth, green growth, sustainability, productivity and how they all intertwine! If you want to feedback on this or other episodes, please drop us a tweet @cmcpointsofview!