The Cambridge Marketing Podcast

Opinionated Marketers on: CONFLICTED CONSUMERS

This week Charles Nixon discusses his theory of the "Conflicted Consumer" - the buyer who wants to buy (and is being encouraged to buy) but also appreciates that the best thing for the environment is not to buy at all!  Our discussion then moves on to "Conflicted Companies", and the challenges that they face as retailers.  Kiran Kapur joins.  

Audio in Marketing

This week we discuss the power of audio, and why it's earnt its right to be part of the marketing mix.  Alan Anstead is our expert here at the college, and he joins Kiran Kapur to talk about the benefits of audio and how it can be best used in marketing. 

Opinionated Marketers on: MELTDOWN

Occasionally on the podcast, we like to review and discuss publications from the business world.  This time we talk about "Meltdown: Why Our Systems Fail and What We Can Do About It.  Meltdown uses real-life examples to reveal how errors in thinking, perception, and design lie behind both our everyday mistakes and our most terrifying disasters. 

You can buy it here: https://uk.bookshop.org/books/meltdown-why-our-systems-fail-and-what-we-can-do-about-it-9781786492265/9781786492265 

Careers in Content Creation.

This week Nick Wake of Awaken Communications joins me to talk Careers in Content Creation.  We start at the beginning with what Content and Content Marketing ARE, what careers in the industry look like and what skills you'll need to learn to have a successful career as a Content Creator! 

Opinionated Marketers on: CONSISTENCY

For the final time this year, our Opinionated Marketers get together to discuss topical matters from the world of Marketing.  This week we discuss an article in Marketing Week that suggests "ruthless consistency" is the most underrated and key marketing skill.  Kiran Kapur and Charles Nixon discuss, and you can read the article here!  https://www.marketingweek.com/underrated-marketing-skills/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=24301832&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945 

Opinionated Marketers on: CHARITY

Should we be putting more effort into charitable advertising?  Has charity fatigue left us immune to third sector marketing?  Kiran Kapur and Charles Nixon discuss, with further reading here. 

https://www.goodagency.co.uk/giving-britain/

Metaverses

Struggling with the whole Metaverse thing?  Confused by everything that Facebook and Mark Zuckerberg say right now?!  This week we make everything simple thanks to the help and knowledge of College fellow Neil Wilkins!

Opinionated Marketers on: FIRST MOVER ADVANTAGE

Does it matter if you're the first person into a new space?  So often, we think of these pioneers as having the upper hand.  However, as Charles Nixon and Kiran Kapur discuss, it doesn't always pay to be a trailblazer...

Further reading here: https://uk.bookshop.org/books/inside-the-tornado-marketing-strategies-from-silicon-valley-s-cutting-edge/9781900961585

The Marketers Toolkit - “C”

This week, in our occasional series of Marketing Models, we move onto C.  With the help of Daryl Fielding and Andrew Hatcher - we discuss Costs (and why this is different to Price) and also Customers.  Hosted by Kiran Kapur.

Opinionated Marketers on: FESTIVE ADVERTISING

This was going to be "The one where we talked about Christmas adverts".  But - owing to the fact they're seemingly nowhere to be seen - we had to change tact!  Kiran Kapur and Charles Nixon discuss the decline of linear TV and what that means for the annual Christmas campaigns.