The Cambridge Marketing Podcast

Opinionated Marketers on: FIRST MOVER ADVANTAGE

Does it matter if you're the first person into a new space?  So often, we think of these pioneers as having the upper hand.  However, as Charles Nixon and Kiran Kapur discuss, it doesn't always pay to be a trailblazer...

Further reading here: https://uk.bookshop.org/books/inside-the-tornado-marketing-strategies-from-silicon-valley-s-cutting-edge/9781900961585

The Marketers Toolkit - “C”

This week, in our occasional series of Marketing Models, we move onto C.  With the help of Daryl Fielding and Andrew Hatcher - we discuss Costs (and why this is different to Price) and also Customers.  Hosted by Kiran Kapur.

Opinionated Marketers on: FESTIVE ADVERTISING

This was going to be "The one where we talked about Christmas adverts".  But - owing to the fact they're seemingly nowhere to be seen - we had to change tact!  Kiran Kapur and Charles Nixon discuss the decline of linear TV and what that means for the annual Christmas campaigns.

Marketing your Sustainability Credentials

This week, I'm delighted to welcome Pete Martin of "Always Be Content" marketing agency to the podcast.  We'll discuss why it's important to market your sustainability credentials and highlight some of the risks and hazards along the way!  It's a fascinating interview with great insight into a very hot topic.

Opinionated Marketers on - UNINTENDED CONSEQUENCES

This week our opinionated marketers discuss the perils of marketing in 2021, where innocent and well meaning intentions can backfire.  Kiran Kapur and Charles Nixon discuss.

Marketing in Different Sectors

This week, we look at marketing in three very different industries and spaces.  First of all we hear from the Emergency Services, before moving onto Estate Agency and ending with a Charity.  My guests are Elizabeth Curtis, Rowan Waller and Thirzah McSherry.

Opinionated Marketers on: THE LONG VIEW

This week our Opinionated Marketers touch on subjects such as  "Reputation Management" and "Crisis Communication" - prompted by topical events like supply shortages and Yorkshire Cricket Club's racism scandal.  Kiran Kapur and Charles Nixon discuss, with further reading here. https://influenceonline.co.uk/2021/11/05/yorkshire-county-cricket-club-racism-and-how-not-to-manage-a-crisis/  

Hofstede‘s Cultural Dimensions Theory

The title may seem terrifying, but this week's podcast is utterly fascinating!  My guest, Katie Hart, helps us first dissect and then digest Geert Hofstede's framework for cross cultural communication - and explains its usefulness (and importance) in marketing!

Opinionated Marketers on: METAVERSES

We've all heard about Facebook's rebrand to "Meta".  So what better time to find out exactly what it's all about, what a Metaverse is, and why marketers may want to think about utilising virtual worlds on a regular basis.  

Further reading: https://www.theverge.com/22701104/metaverse-explained-fortnite-roblox-facebook-horizon

All Things PR!

Today we're talking all things PR with the fabulous Rachel Roberts, President of the Chartered Institute of Public Relations (CIPR) as of next year.  We look into how PR has changed over the years, and why journalists can be and should be your friends!