The Cambridge Marketing Podcast

Marketing Inside Out

"Look inside before we look outside, so we can serve the people we want to serve".  This week my guest is Tim Parkin, an advisor to Marketing Executives, and we look at how to get the best from collaboration.

Opinionated Marketers on: A Brave New World

As we enter a new Carolean era, we discuss how the timing could just be perfect for business AND the environment to thrive.  Kiran Kapur and Charles Nixon discuss.

Customer Centricity

This week we discuss Customer Centricity... what it is... and why the customer should be at the centre of every businesses decision AND process. 
My guest is Stu Kaley, Director of Customer Experience and Digital at the Chartered Institute of Marketing.  

Opinionated Marketers on: OBITUARY MARKETING

How do you market your way through a period of national mourning?  Indeed, should you?  Our Opinionated Marketers discuss the best approaches and things to bear in mind.

Opinionated Marketers on: HOORAY AND BOO

This week we talk about how retailers of second hand goods should consider repositioning themselves as heroes of sustainability.  Hosted by Kiran Kapur with comment from Charles Nixon.

Marketing Inside Out

This week we take a look at how to maximise the results of a marketing team, and how to ensure your processes are resilient and effective.  
My guest is Tim Parkin; an advisor to Marketing Executives  who helps maximise results in marketing teams.  Controversially, he says the customer DOESN'T come first!  Listen to find out why.
 

Opinionated Marketers on: THE MIRE

Mire (noun): a complicated or unpleasant situation from which it is difficult to extricate oneself.
This week our Opinionated Marketers discuss whether big companies should change their marketing strategy when they suddenly find themselves under the media microscope.

Social Media Strategy

This week's podcast is ESSENTIAL listening for anyone in any industry who's involved - in ANY way - in Social Media!
My guest is Andrew Jenkins, CEO of Volterra: a Social Media and Marketing Agency.  We touch on audits, how to choose channels effectively, social media guidelines and so much more.

Opinionated Marketers on: Marketing Controversies

This week there are a number of contentious stories from the world of marketing.  We discuss a potential ban on 'photoshopped' images, Asda and their yellow beans and Multi-Generational mortgages.  Kiran Kapur and Charles Nixon host.

Team Performance

This week we talk all things 'Team Performance' with my guest, David Sales of First Ascent Group.  We discuss what a successful team looks like, what the new post-pandemic challenges are in developing a successful team, and how to best communicate within your organisation.  Hosted by Kiran Kapur.