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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Friday Jan 28, 2022
Innovation
Friday Jan 28, 2022
Friday Jan 28, 2022
As we're at the start of a new calendar year, and with lots of businesses looking at plans for the new financial year, Dr David Hall joins me to talk about the differences between Creativity and Innovation.
Tuesday Jan 25, 2022
Opinionated Marketers on - SUSTAINABILITY.
Tuesday Jan 25, 2022
Tuesday Jan 25, 2022
Unilever is a company that's actively been promoting and championing its green credentials, which has been reflected in its product range and distribution methods over the last decade. Now, however, they announce they're cutting 1500 jobs, and Charles Nixon considers whether profit and sustainability can ever REALLY come hand in hand. After all, the temptation of a greater financial return is never far away...
Thursday Jan 20, 2022
Online Presenting
Thursday Jan 20, 2022
Thursday Jan 20, 2022
Today we discuss Online Presentations, a necessary skill in this post-pandemic world. We discuss the differences between online and live presenting, 'Death by Powerpoint' and how to counteract the lack of eye contact and body language. My guest is Roger Edwards, Marketing Speaker, Consultant and Trainer and an expert in this field!
Wednesday Jan 19, 2022
Opinionated Marketers on: CONFLICTED CONSUMERS
Wednesday Jan 19, 2022
Wednesday Jan 19, 2022
This week Charles Nixon discusses his theory of the "Conflicted Consumer" - the buyer who wants to buy (and is being encouraged to buy) but also appreciates that the best thing for the environment is not to buy at all! Our discussion then moves on to "Conflicted Companies", and the challenges that they face as retailers. Kiran Kapur joins.
Friday Jan 14, 2022
Audio in Marketing
Friday Jan 14, 2022
Friday Jan 14, 2022
This week we discuss the power of audio, and why it's earnt its right to be part of the marketing mix. Alan Anstead is our expert here at the college, and he joins Kiran Kapur to talk about the benefits of audio and how it can be best used in marketing.
Tuesday Jan 11, 2022
Opinionated Marketers on: MELTDOWN
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
Occasionally on the podcast, we like to review and discuss publications from the business world. This time we talk about "Meltdown: Why Our Systems Fail and What We Can Do About It. Meltdown uses real-life examples to reveal how errors in thinking, perception, and design lie behind both our everyday mistakes and our most terrifying disasters.
You can buy it here: https://uk.bookshop.org/books/meltdown-why-our-systems-fail-and-what-we-can-do-about-it-9781786492265/9781786492265
Friday Jan 07, 2022
Careers in Content Creation.
Friday Jan 07, 2022
Friday Jan 07, 2022
This week Nick Wake of Awaken Communications joins me to talk Careers in Content Creation. We start at the beginning with what Content and Content Marketing ARE, what careers in the industry look like and what skills you'll need to learn to have a successful career as a Content Creator!
Tuesday Dec 14, 2021
Opinionated Marketers on: CONSISTENCY
Tuesday Dec 14, 2021
Tuesday Dec 14, 2021
For the final time this year, our Opinionated Marketers get together to discuss topical matters from the world of Marketing. This week we discuss an article in Marketing Week that suggests "ruthless consistency" is the most underrated and key marketing skill. Kiran Kapur and Charles Nixon discuss, and you can read the article here! https://www.marketingweek.com/underrated-marketing-skills/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=24301832&sid=MW0001&adg=A6B8BD96-0308-460A-874C-E8576693C945
Tuesday Dec 07, 2021
Opinionated Marketers on: CHARITY
Tuesday Dec 07, 2021
Tuesday Dec 07, 2021
Should we be putting more effort into charitable advertising? Has charity fatigue left us immune to third sector marketing? Kiran Kapur and Charles Nixon discuss, with further reading here.
Friday Dec 03, 2021
Metaverses
Friday Dec 03, 2021
Friday Dec 03, 2021
Struggling with the whole Metaverse thing? Confused by everything that Facebook and Mark Zuckerberg say right now?! This week we make everything simple thanks to the help and knowledge of College fellow Neil Wilkins!