The Cambridge Marketing Podcast

Culture

This week, a double bill of guests as we discuss Company Culture.  First of all Andrew Headley explains what culture is and how to improve it, and then David Sales explains how great culture helps create better performance.  

Making Podcasts

This week my guest is Harry Morton, founder of Lower Street Media - a Branded Podcast Agency.  We talk about the process of making a podcast, growing your audience, monetising your programme and how Podcasts can work in the B2B arena.

Opinionated Marketers on: THE GREAT DEMOGRAPHIC REVERSAL

This week we discuss an excellent book - 'The Great Demographic Reversal' by Charles Goodhart and Manoj Pradhan.  You can buy the book here.  https://uk.bookshop.org/books/the-great-demographic-reversal-ageing-societies-waning-inequality-and-an-inflation-revival/9783030426569 

Opinionated Marketers on: MITIGATING RISK

This week our Opinionated Marketers want to give our (current) Prime Minister some advice!  We discuss how to tackle change whilst retaining 'buy in' from stakeholders in your organisation.

Cyber Security

It's Cyber Security Month, and this week my guest is Dulcie McLerie - Principal PR Manager at Tenable.  Dulcie explains what "Threat Actors" are, what information they want, the techniques the use to disarm you and how your organisation can protect itself against the threat of cyber attack.

Opinionated Marketers on: GDP

New UK Prime Minister, Liz Truss, has just realised she's been talking the wrong language.  Our Opinionated Marketers, Kiran Kapur and Charles Nixon, explain! 

The complete guide to publishing and promoting a Book!

This week my guest is Sarah Townsend, the best selling author of "Survival Skills for Freelancers".  Sarah has a new book out - "The Little Book of Confusables", and joined us to talk about the process.  We touch on how to write, how to publish and how to promote.  You can buy the book here!  https://www.amazon.co.uk/Little-Book-Confusables-Spelling-Mistakes/dp/1916371531/ref=asc_df_1916371531/?tag=googshopuk-21&linkCode=df0&hvadid=607008796504&hvpos=&hvnetw=g&hvrand=14820717545047996305&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9044886&hvtargid=pla-1730180459415&psc=1&th=1&psc=1
 

Opinionated Marketers on: CUTTING DOWN

As Opec consider cutting oil production our Opinionated Marketers discuss whether the solution is as simple as just using less of everything, and rewarding companies who are sustainable and stable as well as profitable.  Further reading https://www.reuters.com/business/energy/opec-consider-oil-output-cut-over-1-mln-bpd-sources-2022-10-02/

Exporting and Marketing

How do you begin exporting your products to other markets across the world?  What unique challenges do British companies face, and how do you overcome them?  This week our guest is David Hill - Managing Director of Cocoda - a Specialist Confectionery Sales and Marketing Consultancy

Opinionated Marketers on - NAUGHTY BILLBOARDS

Naughty Billboards.  No, not that sort!  This week our opinionated marketers discuss whether ALL Billboards should be banned in cities.  'Adfree Cities' advocate just this, we discuss the possibilities and implications.  (Further Reading https://www.bbc.co.uk/news/business-62806697)