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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Episodes
Friday Apr 29, 2022
Friday Apr 29, 2022
Health and Safety: Not a typically dynamic and exciting subject, but this week's guest makes it just that. Carla Crocombe is Founder and MD of 'Safety Rocks'. She explains how she developed her brand, how to stand out in a crowded market and how to get a foot in the door with big organisations.
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
As Elon Musk bids $43billion to buy Twitter, our Opinionated Marketers discuss why he wants it, whether it's still relevant and what the future might hold for the networking site. Kiran Kapur and Charles Nixon discuss.
Friday Apr 22, 2022
Friday Apr 22, 2022
This week - a topical theme - Marketing Budgets! We'll talk about how you set one, how you sell it into the organisation and explain the hilarious "SOMA" theory! Chartered Marketers Thomas McAlinden is my returning guest.
Tuesday Apr 12, 2022
Tuesday Apr 12, 2022
This week our Opinionated Marketers look at the week's news through a positive prism! Why shrinkflation might not be such a bad thing, and why getting old is actually great. Kiran Kapur and Charles Nixon discuss, with further reading here: https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/aging-reframed-seeing-aging-as-an-opportunity-in-healthcare
Friday Apr 08, 2022
Friday Apr 08, 2022
This week we discuss the future of work. With home, hybrid and office working all now completely normal - we discuss the exciting opportunities that the future brings along with the things to watch. My guest is Natacha Wilson, Founder and Director of Cambridge Insights.
Tuesday Apr 05, 2022
Tuesday Apr 05, 2022
"Contingency Planning - not a sexy subject". A quote from our very own Charles Nixon as we discuss why Contingency Planning is vital and why every company has to do it. Also with Kiran Kapur.
Friday Apr 01, 2022
Friday Apr 01, 2022
This week my guest is Adam Bastock of Small99. We talk about the sheer number of small businesses in the UK through the prism of sustainability. We explain both 'Greenwashing' and 'Greenhushing' and the risks and rewards of both.
Friday Mar 25, 2022
Friday Mar 25, 2022
This week we discuss customer complaint behaviour with my guest, Thomas McAlinden. We look at service failure, scenario planning and also how 'self service' technology can actually reduce customer complaints.
Friday Mar 18, 2022
Friday Mar 18, 2022
This week my guest is Richard Kendrick, who spent over 7 years working in Marketing for the Agricultural Industry. We talk about the technological changes in farming, how to market TO a farmer, and the difference that Jeremy Clarkson has made to the industry!
Friday Mar 11, 2022
Friday Mar 11, 2022
To celebrate International Women's Day - it's another chance to hear Alison Theaker, college lecturer, talking about Female Entrepreneurship.