The Cambridge Marketing Podcast

Opinionated Marketers on: 2025

This week our Opinionated Marketers discuss Peter Fisk's A-Z Trend Kaleidoscope. 

The Future of Search

This week we explore how search engines will work in the future, and what marketers need to know now.  Paris Childress of Hop Online ltd is our expert guest for this episode.

Differentiation

This week we discuss how you differentiate your product from your competitors. Our guest is Barry LaBov, author of 'The Power of Differentiation'. We explain what differentiation is, and how to discover what separates you from your competition.

Opinionated Marketers on: jaGuar

Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.

Generalist Marketing

This week we explore the varying and exciting role of being a Generalist Marketer.  My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.

Opinionated Marketers on: THE JOBS MARKET

This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.

Membership Marketing

This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.

Opinionated Marketers on: TRUMP

Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result brings.

Subscription Marketing

This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you.  Anne Janzer guests, hosted by Kiran Kapur.

Whatever Happened to Seasonal Marketing?

Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.