The Cambridge Marketing Podcast

Am I Paranoid About AI? A Conversation with Neil Wilkins

AI is reshaping everything—from business to our sense of what’s real. In this thought-provoking conversation, Kiran asks Neil Wilkins whether our unease around artificial intelligence is justified or simply misunderstood.
Together they explore AI-first businesses, human–machine “relationships,” and what happens when technology starts to feel a little too human.

Opinionated Marketers on: ROBOTS

Charles and Kiran explore the reality of robots in care homes, from Japan’s seal-like companions to machines that just get in the way. They debate why humans keep giving robots faces, what makes automation useful, and whether we’re designing for need or novelty.

Creating NEW Product Categories

Vahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category.
From educating users who didn’t know they had a problem to shifting from B2C to B2B, he talks about testing ideas fast, building trust, and turning product value into the story. 
This episode is a sharp and honest look at marketing in action.

Opinionated Marketers on: LONG WAVE THEORY

In this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction—from steam power to AI. They look at how innovation changes economies, jobs, and industries, why adaptability matters, and whether solar energy could drive the next global revolution.
Read more: “4.6 Billion Years On, the Sun Is Having a Moment” – The New Yorker

Sowing the Right Message: Marketing to Farmers with Anthony Smith

This week on The Cambridge Marketing Podcast, Anthony Smith from Red Stag Media explains how to market to farmers and agribusinesses. He shares insights into agricultural and horticultural marketing, the power of digital tools in farming, and why using the right language is vital for connecting with rural audiences.

The Three Secrets to Avoiding 'Death by PowerPoint': Story, Visuals, and Pacing

In this episode, we explore a Three-Step Formula for successful PowerPoint presentations.
Our guest is Richard Goring of BrightCarbon, who reveals why many presentations miss the mark and therefore fail in their objective.
This episode is a must-listen for anyone who uses PowerPoint, Google Slides or any other tool for business communication, sales, training or marketing.

How to write emails that people ACTUALLY read

Email expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it.
From the “Dump Truck” (walls of text) and “White Bread” (bland, personality-free emails) to the “Undertaker” (buried calls-to-action), Kim explains the biggest mistakes people make and shares practical tips to write clear, persuasive, and human emails that actually get replies.
Whether you’re emailing colleagues, chasing clients, or battling Teams and Slack overload, this episode is packed with real-world advice to make your messages stand out.

Commercial Intelligence Explained: How to Measure What Really Matters in Marketing

What does “commercial intelligence” really mean for marketers, and why do so many of us avoid it? In this episode, I sit down with Andrew Hatcher (entrepreneur, investor, and fellow of the Cambridge Marketing College) to cut through the noise around numbers, ROI, and lifetime customer value.
We dig into the stuff marketers often push aside: how much it costs to get a customer, how much it takes to keep them, and what they’re actually worth over time. Andrew explains why being “too creative for the maths” is just an excuse, why brand awareness can be measured, and how simple calculations can change the way you justify campaigns, budgets, and even your next pay rise.
From Google Ads and HubSpot funnels to B2B sales, referrals, and lifetime value, we get into the practical side of marketing that every creative professional needs to face. If you’ve ever thought “I don’t do numbers, I just make content,” this conversation will change your mind.

Employer Brands

What does a strong employer brand really look like? Alexis Drake of Reed Talent Solutions explains why honesty beats buzzwords, how the right Employee Value Proposition attracts top talent, and why cutting through the corporate beige is essential for smarter talent acquisition and retention.
 

Community Engagement and Stakeholder Marketing

What really makes a community tick? Hayley Williams, founder of Keystone Marketing, shares how to spark community engagement, move beyond personas, and build trust through authentic conversations.