The Cambridge Marketing Podcast

Exploring Cultural Nuances in International Marketing Strategies

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape.

Nandan emphasizes the importance of understanding cultural elements in decision-making, highlighting that different markets require tailored strategies. Whether discussing the nuances of selling consumer electronics in India or understanding the unique challenges posed by diverse global regulations, this episode is packed with insights.

We also examine how technology aids in segmentation, targeting, and positioning, providing marketers with a deeper understanding of customer behaviors and market demands. From leveraging Porter's models to discussing data-driven insights, this conversation offers a comprehensive overview of international marketing dynamics.

Opinionated Marketers on: REVIEWS

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!

Marketing a Festival

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK. 

Opinionated Marketers on: The Trough of Disillusionment

This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.

Inside the World of Golf's Leading Equipment Brands

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK.

Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated golfers. 

The Future of AI

This week we explore the future of AI with Patrick Hustings, the developer of a new third-party add-in called Ghostwriter.ai.

Crisis Communications

This week we look at effective crisis communications strategies with Terry Nicklin.

Opinionated Marketers on: TARIFFS

This week our Opinionated Marketers discuss Trump's Tariffs and the segmentation of grapes!

Opinionated Marketers on: DeepSeek

This week our Opinionated Marketers discuss DeepSeek - the new Chinese AI chatbot which has wiped off nearly $1-trillion from global stock markets.

The Computer Gaming Industry

Ever wanted to work in the computer gaming industry but not sure how to make it happen?

Want to know why marketing in a computer game is irresistible to advertisers? 

John-Paul Burke, head of Overwolf UK, is Kiran's guest this week.