The Cambridge Marketing Podcast

Opinionated Marketers on: THE MIRE

Mire (noun): a complicated or unpleasant situation from which it is difficult to extricate oneself.

This week our Opinionated Marketers discuss whether big companies should change their marketing strategy when they suddenly find themselves under the media microscope.

Social Media Strategy

This week's podcast is ESSENTIAL listening for anyone in any industry who's involved - in ANY way - in Social Media!

My guest is Andrew Jenkins, CEO of Volterra: a Social Media and Marketing Agency.  We touch on audits, how to choose channels effectively, social media guidelines and so much more.

Opinionated Marketers on: Marketing Controversies

This week there are a number of contentious stories from the world of marketing.  We discuss a potential ban on 'photoshopped' images, Asda and their yellow beans and Multi-Generational mortgages.  Kiran Kapur and Charles Nixon host.

Team Performance

This week we talk all things 'Team Performance' with my guest, David Sales of First Ascent Group.  We discuss what a successful team looks like, what the new post-pandemic challenges are in developing a successful team, and how to best communicate within your organisation.  Hosted by Kiran Kapur.

Opinionated Marketers on: Inflation and Interest

As the Bank of England announce a hike in interest rates, and with inflation tipped to pass 13% this year, we discuss why the BoE have made this move and what impact it will have for marketers.  Kiran Kapur and Charles Nixon discuss.

A Podcast on Podcasts

This week we discuss podcasts!  How do you go about making one?  How should it look and sound??  How do you get an audience???  If you've ever wanted to be a podcaster, then this is essential listening.

Opinionated Marketers on: Opinions

This week our Opinionated Marketers discuss whether companies should have opinions!  Over the last few weeks a few organisations have arguably jumped on various bandwagons in order to gain capital.  Is that right?  Charles Nixon and Kiran Kapur discuss!

Harnessing The Power Of Radio

This week we consider radio and the benefits of advertising on radio. We discuss the industry, radio's ROI and how to create a winning campaign, with our guest Freddie Scherer, Managing Director of Star Radio.

Opinionated Marketers on: PRICE TACTICS

In this episode, we discuss how some manufacturers of everyday products are using new strategies to keep cash-strapped consumers buying pricier products even as the threat of recession looms. You can read more in this article here or at https://www.reuters.com/business/retail-consumer/colgate-tide-maker-pg-rejig-price-tactics-keep-cash-strapped-shoppers-2022-07-25/

Public Affairs

This week, it's another chance to hear my interview with Elliot Chapman-Jones, Head of Public Affairs for the Wildlife Trusts.