The Cambridge Marketing Podcast

Harnessing The Power Of Radio

This week we consider radio and the benefits of advertising on radio. We discuss the industry, radio's ROI and how to create a winning campaign, with our guest Freddie Scherer, Managing Director of Star Radio.

Opinionated Marketers on: PRICE TACTICS

In this episode, we discuss how some manufacturers of everyday products are using new strategies to keep cash-strapped consumers buying pricier products even as the threat of recession looms. You can read more in this article here or at https://www.reuters.com/business/retail-consumer/colgate-tide-maker-pg-rejig-price-tactics-keep-cash-strapped-shoppers-2022-07-25/

Public Affairs

This week, it's another chance to hear my interview with Elliot Chapman-Jones, Head of Public Affairs for the Wildlife Trusts.

Marketing in Logistics

This week we lift the lid on the world of storage and warehousing.  My guest is Simon Baugh, Group Marketing Director at SEC group.  He explains what 3PL and 'Turnkey' means - and the impact that Brexit has had on the industry.  Hosted by Kiran Kapur.

Opinionated Marketers on: SURVING RECESSIONS

In the second part of our occasional series, this week our Opinionated Marketers discuss the levers that government can pull during periods of recession.  We discuss the fiscal options and the macro economic options, and why slashing prices in recession is rarely the answer.  

Charles Nixon and Kiran Kapur discuss.

Creative Agencies

This week my guest is Mark Connolly MD of Marketing Mavens.

We discuss how to brief Creative Agencies, how NOT to brief a creative agency (!) and how to get the best results from the relationship.

Opinionated Marketers on: MARKETING BUDGETS

This week our Opinionated Marketers take issue with an article in Marketing Week; suggesting that a government marketing campaign is encouraging business to slash marketing budgets.  But is that actually true?!  Kiran Kapur and Charles Nixon investigate.

https://www.marketingweek.com/government-campaign-slash-prices-cut-marketing/

Opinionated Marketers on: RECESSION AND DEPRESSION

This week we start a short series on Recessions and how to deal with them.  This week we explain what a recession actually IS - and how they CAN lead to depressions.  Charles Nixon and Kiran Kapur discuss.

Opinionated Marketers on: RECESSION

With City bosses warning the UK faces recession in 2022, we discuss how many of today's bosses have never lived and worked through a period of economic decline - and what similarities all recessions have.  Further reading https://www.ft.com/content/46be2022-d9ad-4b4f-a189-1f58c1759fc1 (Paywall)

Marketing in Construction

This week we discuss the huge variety of marketing opportunities in the construction industry.  My returning guest is Richard Kendrick, Marketing Director of Leyland SDM in London.