The Cambridge Marketing Podcast

Opinionated Marketers on: OBITUARY MARKETING

How do you market your way through a period of national mourning?  Indeed, should you?  Our Opinionated Marketers discuss the best approaches and things to bear in mind.

Opinionated Marketers on: HOORAY AND BOO

This week we talk about how retailers of second hand goods should consider repositioning themselves as heroes of sustainability.  Hosted by Kiran Kapur with comment from Charles Nixon.

Marketing Inside Out

This week we take a look at how to maximise the results of a marketing team, and how to ensure your processes are resilient and effective.  

My guest is Tim Parkin; an advisor to Marketing Executives  who helps maximise results in marketing teams.  Controversially, he says the customer DOESN'T come first!  Listen to find out why.

 

Opinionated Marketers on: THE MIRE

Mire (noun): a complicated or unpleasant situation from which it is difficult to extricate oneself.

This week our Opinionated Marketers discuss whether big companies should change their marketing strategy when they suddenly find themselves under the media microscope.

Social Media Strategy

This week's podcast is ESSENTIAL listening for anyone in any industry who's involved - in ANY way - in Social Media!

My guest is Andrew Jenkins, CEO of Volterra: a Social Media and Marketing Agency.  We touch on audits, how to choose channels effectively, social media guidelines and so much more.

Opinionated Marketers on: Marketing Controversies

This week there are a number of contentious stories from the world of marketing.  We discuss a potential ban on 'photoshopped' images, Asda and their yellow beans and Multi-Generational mortgages.  Kiran Kapur and Charles Nixon host.

Team Performance

This week we talk all things 'Team Performance' with my guest, David Sales of First Ascent Group.  We discuss what a successful team looks like, what the new post-pandemic challenges are in developing a successful team, and how to best communicate within your organisation.  Hosted by Kiran Kapur.

Opinionated Marketers on: Inflation and Interest

As the Bank of England announce a hike in interest rates, and with inflation tipped to pass 13% this year, we discuss why the BoE have made this move and what impact it will have for marketers.  Kiran Kapur and Charles Nixon discuss.

A Podcast on Podcasts

This week we discuss podcasts!  How do you go about making one?  How should it look and sound??  How do you get an audience???  If you've ever wanted to be a podcaster, then this is essential listening.

Opinionated Marketers on: Opinions

This week our Opinionated Marketers discuss whether companies should have opinions!  Over the last few weeks a few organisations have arguably jumped on various bandwagons in order to gain capital.  Is that right?  Charles Nixon and Kiran Kapur discuss!