The Cambridge Marketing Podcast

Opinionated Marketers on: CONSUMER PSYCHOLOGY

This week - how roadsigns got our Opinionated Marketers onto the subject of Consumer Psychology.  They discuss the need for clarity in marketing communications, and why we NEED simplicity.

Brands

This week we discuss Brands and Branding - and my guest is the wonderful Daryl Fielding, who's worked on brands and campaigns such as Vodafone, Ford and Dove. 
We start with what a Brand IS and then discuss why branding ISN'T just for large businesses.  

Opinionated Marketers on: S (again!)

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis.
This week we continue with S- and Social.  Kiran Kapur and Charles Nixon discuss.

Opinionated Marketers on: S IS FOR SOCIAL

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. S is for Social.  Kiran Kapur and Charles Nixon discuss.

Retention Marketing

This week we're talking about retention marketing, and my guest is Tobi Chapman - founder of EverBoost who are specialists in this area.  We discuss everything from automated marketing to flows and sequences, before ending on ChatGPT.

Opinionated Marketers on: P IS FOR POLITICAL

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. P is for Political - so what's going on in politics for marketers today?  Kiran Kapur and Charles Nixon discuss.

Opinionated Marketers on: MARKETING GREEN PRODUCTS

This week our Opinionated Marketers discuss the terrible job marketers are doing of promoting 'Green' products. We'll touch on everything from Heat Pumps to Electric Vehicles, and explain Product vs Market Orientation.

Shrink and Skimpflation

This week we discuss two recent phenomena: shrinkflation and skimpflation.  We'll explain what they both are, and why they might not necessarily be such a bad thing.  Kiran Kapur and Charles Nixon host.

Behaviour Change

This week, Kiran Kapur is joined by Miranda Rennie and Jane Bellard of Weir: The Agency - the UK's water saving experts.
We discuss the COM-B model for behaviour change, discover what 'Nudge Theory' is and look at EAST cards too.

Redundancy

This week, Charlotte Lestienne and Kiran Kapur discuss the tricky topic of Redundancy.  The podcast includes useful tips on what to do if you're made redundant, and how to make the most of new opportunities.
The podcast is now visualised: you can watch and subscribe here! https://www.youtube.com/playlist?list=PLBTWp396x2qbtijM0SeqONXT07dhwcGBf