The Cambridge Marketing Podcast

Opinionated Marketers on: WAR GAMES

As the UK government gets ready to test its Emergency Alert system, and BT 'war game' for potential conflict between China and Taiwan, our Opinionated Marketers discuss risk management and and planning.

Topic Clustering

This week it's another chance to find out about Topic Clustering. My guest is Skyler Reeves, Founder and CEO of content marketing agency Ardent Growth.

The Art of Messaging

This week we talk about Marketing Messaging, and my guest is Henry Adaso - author of 'The Art of Messaging'.  He explains his theory of 'Remarkable Messaging' and explores why celebrity endorsement really works. 

Sustainability

This week we discuss sustainability - and what a good sustainability strategy looks like.  Nigel Clark is my guest, tutor at the Cambridge Marketing College.  

Opinionated Marketers on: SUCCESS

This week our Opinionated Marketers discuss success, and how it doesn't always mean what you might think it does.  Kiran Kapur and Charles Nixon from Cambridge Marketing College examine!

Local Democracy

This week we discuss communications in local government, and my guest is Dr Nik Johson - Mayor of the Cambridgeshire and Peterborough Combined Authority.  

Marketing in the IT Industry

This week we discuss marketing in the IT space. 

 

I'm joined by Kate Duggan, Chief Marketing Officer at Redgate Software.  We discuss marketing in a B2B environment, Redgate's segments, and how they use 'Thought Leadership' as a strategy.  

Influencer Marketing

This week we explore the world of influencer marketing.  My guest is Chris Kastenholz of Pulse Advertising - an Influencer Marketing Agency with offices across the globe.  (https://www.pulse-advertising.com/) 

Opinionated Marketers on: SHRINKFLATION

We've all heard about 'shrinkflation' - and always from a negative perspective.  But could it actually be good for us?  Charles Nixon and Kiran Kapur explore!

Leadership

Should management and leadership be the end goal for all careers?  Is the career 'ladder' something of the past.  Jaspar Robertson, Fellow of the Cambridge Marketing College, discusses.