The Cambridge Marketing Podcast

Opinionated Marketers on: POSITIVITY

This week our Opinionated Marketers, Kiran Kapur and Charles Nixon, discuss the benefits of harnessing positivity in your marketing.

How to Guest on a Podcast

Recently, I was asked how you get to be a guest on a Podcast.  So we thought we'd turn this into a Podcast of its own!  

Opinionated Marketers on: PRICE INCREASES

As Doctor Martens announce they're raising the price of their boots, our Opinionated Marketers discuss their interesting approach: consulting their consumers first. https://www.marketingweek.com/dr-martens-price-increases/

Risk Mitigation

This week we talk all things Risk.  We start with 'What is a Risk?' before moving on to how you identify them, and finally how you mitigate risk.  Guest contributors include Dulcie McLerie from Tenable and Carla Crocombe of Safety Rocks.

Opinionated Marketers on: REDUCE AND RECYCLE

This week, Barbour have launched a new campaign with the help of Paddington Bear - aiming to keep existing garments out of landfill and on coat stands.  With eBay also launching their 'Better Than New' promotion, our Opinionated Marketers discuss the reasons behind these strategies.

Metaverses

We last spoke to Neil Wilkins on the podcast over a year ago and - since then - so much has changed in the world of Metaverses.  So is NOW the time to dip your toe in the water?  Neil and Kiran discuss.

Opinionated Marketers on: OVER CONSUMPTION

As the world's population passes the eight billion mark (that's 8,000,000,000!) our Opinionated Marketers look at how other parts of the world are trying to curtail consumption of resources.

Culture

This week, a double bill of guests as we discuss Company Culture.  First of all Andrew Headley explains what culture is and how to improve it, and then David Sales explains how great culture helps create better performance.  

Making Podcasts

This week my guest is Harry Morton, founder of Lower Street Media - a Branded Podcast Agency.  We talk about the process of making a podcast, growing your audience, monetising your programme and how Podcasts can work in the B2B arena.

Opinionated Marketers on: THE GREAT DEMOGRAPHIC REVERSAL

This week we discuss an excellent book - 'The Great Demographic Reversal' by Charles Goodhart and Manoj Pradhan.  You can buy the book here.  https://uk.bookshop.org/books/the-great-demographic-reversal-ageing-societies-waning-inequality-and-an-inflation-revival/9783030426569