The Cambridge Marketing Podcast

Apprenticeships and Early Stage Careers

This week's guest is Tim Mahoney - an expert in apprenticeships and early stage careers in multiple industries and sectors.  We discuss how the process of applying for an apprenticeship works (and where you can find them) - as well as giving practical, helpful advice for securing that first or next job in your career!

Opinionated Marketers on: EVs

Why are the prices of Electric Vehicles dropping by 10-20%? What should the car companies do now?  Our Opinionated Marketers discuss.

Marketing Models

This week, by request, we discuss marketing models.  We explain AIDA, ANSOFF, VUCA and PESO - with help from recent guests on the podcast.  Enjoy!

Opinionated Marketers on: CONSUMER PSYCHOLOGY

This week - how roadsigns got our Opinionated Marketers onto the subject of Consumer Psychology.  They discuss the need for clarity in marketing communications, and why we NEED simplicity.

Brands

This week we discuss Brands and Branding - and my guest is the wonderful Daryl Fielding, who's worked on brands and campaigns such as Vodafone, Ford and Dove. 

We start with what a Brand IS and then discuss why branding ISN'T just for large businesses.  

Opinionated Marketers on: S (again!)

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis.

This week we continue with S- and Social.  Kiran Kapur and Charles Nixon discuss.

Opinionated Marketers on: S IS FOR SOCIAL

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. S is for Social.  Kiran Kapur and Charles Nixon discuss.

Retention Marketing

This week we're talking about retention marketing, and my guest is Tobi Chapman - founder of EverBoost who are specialists in this area.  We discuss everything from automated marketing to flows and sequences, before ending on ChatGPT.

Opinionated Marketers on: P IS FOR POLITICAL

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. P is for Political - so what's going on in politics for marketers today?  Kiran Kapur and Charles Nixon discuss.

Opinionated Marketers on: MARKETING GREEN PRODUCTS

This week our Opinionated Marketers discuss the terrible job marketers are doing of promoting 'Green' products. We'll touch on everything from Heat Pumps to Electric Vehicles, and explain Product vs Market Orientation.