The Cambridge Marketing Podcast

Opinionated Marketers on: S IS FOR SOCIAL

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. S is for Social.  Kiran Kapur and Charles Nixon discuss.

Retention Marketing

This week we're talking about retention marketing, and my guest is Tobi Chapman - founder of EverBoost who are specialists in this area.  We discuss everything from automated marketing to flows and sequences, before ending on ChatGPT.

Opinionated Marketers on: P IS FOR POLITICAL

In a series of episodes, The Opinionated Marketers are addressing different parts of the famous PESTLE Macro Environment analysis. P is for Political - so what's going on in politics for marketers today?  Kiran Kapur and Charles Nixon discuss.

Opinionated Marketers on: MARKETING GREEN PRODUCTS

This week our Opinionated Marketers discuss the terrible job marketers are doing of promoting 'Green' products. We'll touch on everything from Heat Pumps to Electric Vehicles, and explain Product vs Market Orientation.

Shrink and Skimpflation

This week we discuss two recent phenomena: shrinkflation and skimpflation.  We'll explain what they both are, and why they might not necessarily be such a bad thing.  Kiran Kapur and Charles Nixon host.

Behaviour Change

This week, Kiran Kapur is joined by Miranda Rennie and Jane Bellard of Weir: The Agency - the UK's water saving experts.

We discuss the COM-B model for behaviour change, discover what 'Nudge Theory' is and look at EAST cards too.

Redundancy

This week, Charlotte Lestienne and Kiran Kapur discuss the tricky topic of Redundancy.  The podcast includes useful tips on what to do if you're made redundant, and how to make the most of new opportunities.

The podcast is now visualised: you can watch and subscribe here! https://www.youtube.com/playlist?list=PLBTWp396x2qbtijM0SeqONXT07dhwcGBf 

The Power of PR

This week my guest is Mickie Kennedy - CEO of eReleases - discussing the power of PR. He says "Media Coverage is KING!" 

We'll touch on how to write a KILLER Press Release, how to create a Media Message and how a simple survey can amplify your brand.  

Marketing Technical Products

This week, we discuss how you market very niche product. My guest is Hannah Cox: her company, HC Technical Consulting and Contracting Services, provide technical coatings to to commercial and industrial partners across the UK.  

It's a fascinating insight into a business that started at a kitchen table!

All things Video

This week my guest is Matt Hughes - King of Video, discussing why you and your business should be using video as part of your marketing mix.

We discuss the power of Youtube, how you produce the best content, how long your videos should be, and how to get started.