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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Friday Jun 23, 2023
SWOT and TOWS
Friday Jun 23, 2023
Friday Jun 23, 2023
This week, we look at one of the marketing models that often causes confusion - SWOT! Keith Rowland is my guest, who explains what SWOT is, before moving onto TOWS.
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