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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Tuesday Sep 03, 2024
Opinionated Marketers on: SURGE PRICING
Tuesday Sep 03, 2024
Tuesday Sep 03, 2024
This week our Opinionated Marketers discuss the surge pricing phenomenon. We touch on the ethics of it, discuss where it's already being used, and consider how it can damage a brand. Kiran Kapur and Charles Nixon host.
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