Opinionated Marketers on: RESPONSIBLE MARKETING

Recorded at the height of the fuel supply crisis in the UK, this week our Opinionated Marketers consider what responsibilities marketers have in a climate like this one.  How do we market effectively, without adding to consumer panic - and what are the risks associated with doing so?  Kiran Kapur and Charles Nixon discuss with further reading here: https://www.bbc.co.uk/news/business-58709019