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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Tuesday Sep 28, 2021
Opinionated Marketers on: RESPONSIBLE MARKETING
Tuesday Sep 28, 2021
Tuesday Sep 28, 2021
Recorded at the height of the fuel supply crisis in the UK, this week our Opinionated Marketers consider what responsibilities marketers have in a climate like this one. How do we market effectively, without adding to consumer panic - and what are the risks associated with doing so? Kiran Kapur and Charles Nixon discuss with further reading here: https://www.bbc.co.uk/news/business-58709019
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