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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
Occasionally on the podcast, we like to review and discuss publications from the business world. This time we talk about "Meltdown: Why Our Systems Fail and What We Can Do About It. Meltdown uses real-life examples to reveal how errors in thinking, perception, and design lie behind both our everyday mistakes and our most terrifying disasters.
You can buy it here: https://uk.bookshop.org/books/meltdown-why-our-systems-fail-and-what-we-can-do-about-it-9781786492265/9781786492265
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